Attract. Engage. Enroll.
We help higher ed institutions and education brands attract and engage students. Expand your reach with grade-A content, strategy, and digital marketing. Our agency has been studying and scoring big in education marketing since 2012.
When top institutions like Yale, Carnegie Mellon, DeVry, Coursera, Princeton Review, and Sylvan Learning need to boost enrollment, they turn to Prose. We partner with a range of higher ed institutions—as well as K-12 schools, EdTech brands, and education services firms—to craft branding and content that attract and engage students. Our tailored SEO and SEM strategies ensure your institution or brand stands out, driving organic traffic straight to your site. With our full-service marketing and PR expertise, we strengthen your reputation and build a lasting brand presence. From thought leadership content creation to strategic execution, we make sure your message resonates with prospective students and their families.
Want to see results? Reach out to view our case studies with top education clients.
Higher ed growth strategist and enrollment marketer (20+ years)
Senior exec marketing roles include:
Texas A&M, Clemson U, Southern Wesleyan U, Graduate School USA, Regent U
Frequent presenter at top higher ed marketing conferences, including AMA and NAGAP
Additional consulting experience with K-12 private schools
Specialties include marketing, comms, and brand strategy; ads; lead gen, market research; training marketing teams; analytics; web architecture; and writing
Senior higher ed enrollment and marketing leader (30+ years)
Currently: SVP, Enrollment & Marketing at Aurora University (7 years)
- Leads enrollment and marketing, including using AI extensively across both areas
Former roles:
Columbia College Chicago: VP, Strategic Marketing & Comms
DePaul U: Assoc VP, Marketing Strategy (7 years)
Carnegie: Senior Strategist
Kantar: VP / Higher Ed Consultant
Specializes in enrollment strategy, brand strategy, comms / crisis comms
MBA, Northwestern (Marketing & Finance)
Fractional CMO for EdTech brands and universities
20+ years in higher ed enrollment marketing and management
Ex-Chegg: Director of Enrollment Marketing (6+ years)
- Initially played a key role in scaling a startup to acquisition by Chegg
Ex-Encoura / NRCCUA: Director of Marketing for Nat'l Research Center for College and University Admissions
Held exec marketing roles at multiple EdTech startups
Higher ed roles include:
- U of New Haven: Assoc Director of Admissions & Enrollment Tech (4+ years)
- U of Hartford: Admissions Counselor (2+ years)
Enrollment growth strategist with 20+ years in marketing and higher ed
Proven track record of boosting enrollment for small- and mid-size colleges and universities
Ex-Bay Atlantic University (4+ years): Chief Growth Officer / VP of Marketing (4+ years)
- Grew admissions by 63% and revenues by 80%
Ex-U of the Potomac: Director of Marketing
- Grew admissions by 32% while reducing the marketing budget by 50%
Hosts a popular enrollment podcast
Higher ed marketing leader (20+ years in marketing)
Advisory board member at Seton Hall U
Former Director of Marketing for two higher ed institutions in NY and Florida
Instructor for edX, Montclair State U, and American U of Antigua
Doctorate in marketing; specialties include performance marketing, marketing effectiveness, student retention strategies, and budgeting
Higher education copywriter; strong background in content strategy and academia
Copywriter and content strategist for Columbia University - Engineering; and multiple ed-focused marketing agencies
Former Philosophy professor, Theology Department co-chair, and minister
PhD, Philosophy (Bowling Green)
Fractional CMO with extensive experience in education marketing
Ex-Education Dynamics: SVP, Media Services / Marketing (7 years)
- Helped scale the higher ed advertising and marketing firm to acquisition
Ex-ClickBank: VP, Marketing; built and launched the Spark education platform and team
Ex-Redfin: Head of Marketing & Comms
Education content writer (25+ years); former journalist
Clients include Princeton, UCLA, Arizona State, Colorado School of Mines, CertiPort (Pearson)
Specializes in creating content for universities, education brands, and educational services companies; expertise includes blog posts, articles, and white papers
Content specialist and industry analyst (15+ years), including 9+ years with Prose
Clients include DeVry University, Columbia Southern University, and Wolters Kluwer (nursing higher ed)
Currently @ WBR: Head of Research & Content (8+ years)
- Deep expertise creating proprietary research surveys
Enrollment marketing pros
It's not our first day on campus. Since 2012, we’ve been acing enrollment marketing for higher-ed institutions. We understand what's important to students and attract high-quality prospects that convert into enrolled students. Our proven strategies ace the test.
Top 1% ed talent, handpicked
Our team is the Ivy League of marketing experts. With a low admissions rate for our pros, you get the crème de la crème—marketers, strategists, writers, and designers, all with expertise in the education sector. Enjoy fast, hassle-free onboarding to get started right away.
A culture of learning
Passionate about education, our team’s intellectual curiosity is a top hiring criterion. Our bookish staff of grads and postgrads loves working with ed clients—it’s a personal mission. Being a stone’s throw from NYU doesn’t hurt either!
Omnichannel, all in one
Elevate your institution’s digital presence with our all-in-one, full-funnel marketing solutions. From SEO and PPC to social media and email, we integrate comprehensive strategies that ensure your institution stands out and effectively communicates with students online.
Deans of storytelling
Storytelling is in our DNA. With thousands of content projects under our belt, our writer-founded firm crafts compelling narratives that highlight your unique strengths. From blogs to videos, we build thought leadership and SEO with content that resonates.
Trust, ethics, values
Build your reputation as a trusted institution by partnering with an agency that prioritizes trust, ethics, and values. We’re committed to upholding these principles, helping you foster trust and credibility in your community. Let us help strengthen your impact.
Had I not ventured into writing and marketing, I likely would have pursued a career in academia.
From my early days in K-12 through my time at Tufts, Oxford, Columbia, and the whimsical school of life, my passion for learning—especially in higher ed—has been constant.
After college, I launched a used academic book business (Lit for Less), using the profits to fund my graduate studies. While earning my MFA, I worked at Columbia’s Center for Career Education, where I learned to collaborate with external vendors, build business relationships with other universities, and innovate within the confines of academic administration.
Later, I founded an early EdTech nonprofit, a 501(c)(3) org that created an online digital library of 20k liberal arts lectures. Dubbed “Hulu for the Humanities” by VentureBeat, this unpaid project was a true labor of love, driven by 100 volunteers from across academia.
All of this leads me to…you.
These days, while I still contribute the occasional academic article, my passion for learning is channeled through Prose—where Education is more than simply a client vertical. Since 2012, we’ve been helping higher ed institutions and education brands grow through cutting-edge digital marketing, attracting and educating students along the way.
At Prose, our love for education is reflected in all we do. Intellectual curiosity remains at the core of our culture (and the top of our hiring criteria); and when we’re not working on client projects, you’ll often find us in lively discussions about books and ideas. We find great meaning in partnering with education clients, transforming proven strategies into measurable results that drive lasting growth.
Together, let’s write your own story of success.
To learning and marketing —
Justin Belmont and the Prose team
Ready to enroll success?
Let's bring in the best...
Ready to enroll success?
Let's bring in the best...
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