Prose

Flexible staffing roles (10, 20, or 40 hours per week)

CMO

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In an industry where trust and clarity are key, a fractional CMO provides the strategic leadership needed to elevate your brand and drive growth. This marketing leader brings high-level expertise without the commitment of a full-time role, helping you craft and execute strategies that resonate with policyholders and set your company apart from the competition. Whether you’re launching new products, entering new markets, or enhancing customer loyalty, a fractional CMO ensures that your marketing efforts are precisely aligned with your business goals, delivering measurable results.

Responsibilities may include:

Developing and implementing marketing strategies that build brand trust and drive policyholder engagement
Leading digital and traditional marketing campaigns to increase brand awareness and attract new customers
Crafting messaging that clearly communicates the benefits and value of your insurance products
Analyzing market trends and customer data to refine strategies and stay ahead of industry changes
Collaborating with sales and product teams to align marketing efforts with overall business objectives

Next steps: At Prose, our flexible staffing solutions make it easy to hire a top freelance fractional CMO on-demand for 10-40 hours per week. Free matchmaking; no-risk trial. Please contact us to tell us about your needs, and we'll handpick the best fractional CMO for you.

Product marketer

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In the complex world of insurance, a product marketer is the expert who turns intricate policy details into compelling stories that connect with customers. This pro knows how to position your insurance products in a way that resonates with policyholders, making the benefits clear and the choices simple. Whether you’re introducing a new policy, refreshing an existing product, or targeting a specific demographic, a product marketer crafts campaigns that highlight the unique value of your offerings and drive customer engagement. With a deep understanding of both the insurance industry and your audience, they ensure your products stand out in a crowded market.

Responsibilities may include:

Developing go-to-market strategies that ensure successful product launches and drive policy adoption
Creating messaging that simplifies complex insurance concepts and highlights the value of your offerings
Collaborating with sales and marketing teams to develop campaigns that generate interest and conversions
Conducting market research to position your products effectively and identify new opportunities
Analyzing product performance and adjusting strategies to optimize success and meet customer needs

Next steps: At Prose, our flexible staffing solutions make it easy to hire a top freelance product marketer on-demand for 10-40 hours per week. Free matchmaking; no-risk trial. Please contact us to tell us about your needs, and we'll handpick the best product marketer for you.

PR specialist

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In insurance, reputation is everything. A PR specialist is your brand’s voice, ensuring that every communication builds trust and confidence among policyholders and the public. This expert crafts narratives that highlight your company’s strengths, from the reliability of your coverage to your commitment to customer service. Whether managing media relations, crafting press releases, or handling crisis communications, a PR specialist ensures that your brand’s message is clear, consistent, and compelling. They know how to navigate the complexities of the insurance industry, positioning your company as a leader in the field.

Responsibilities may include:

Developing PR strategies that enhance your brand’s reputation and visibility
Managing media relations to secure positive coverage in industry publications and mainstream media
Crafting press releases, case studies, and thought leadership content that showcases your company’s expertise and reliability
Handling crisis communications with care to protect your brand’s image and maintain customer trust
Building and maintaining relationships with key media contacts, industry influencers, and stakeholders

Next steps: At Prose, our flexible staffing solutions make it easy to hire a top freelance PR specialist on-demand for 10-40 hours per week. Free matchmaking; no-risk trial. Please contact us to tell us about your needs, and we'll handpick the best PR specialist for you.

Content marketer / copywriter

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Clear, engaging content is key to connecting with policyholders and building trust. A content marketer or copywriter is the wordsmith who transforms complex policy details into language that resonates with your audience. Whether it’s writing informative blog posts, crafting persuasive web copy, or developing educational materials, this expert communicates the value of your insurance products in a way that’s both accessible and compelling. With deep industry knowledge, they create content that not only informs but drives action—helping to turn leads into loyal policyholders.

Responsibilities may include:

Writing clear, concise content that simplifies complex insurance concepts for your audience
Developing content strategies that align with your marketing goals and engage potential policyholders
Creating blog posts, articles, and white papers that position your company as a thought leader in the insurance industry
Crafting web copy, email campaigns, and social media content that drives engagement and conversions
Collaborating with designers and marketing teams to ensure all content is visually appealing and on-brand

Next steps: At Prose, our flexible staffing solutions make it easy to hire a top freelance content marketer or copywriter on-demand for 10-40 hours per week. Free matchmaking; no-risk trial. Please contact us to tell us about your needs, and we'll handpick the best content marketer or copywriter for you.

Customer experience manager

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Customer experience isn’t just another touchpoint—it’s the key to keeping policyholders happy and loyal. A customer experience manager ensures that every interaction, from initial inquiries to claims processing and renewals, is smooth, personalized, and value-driven. They focus on optimizing the entire customer journey, making sure your clients feel supported and understood at every step. By using data insights and customer feedback, they create strategies that enhance the overall experience, reduce churn, and foster long-term loyalty. In the insurance world, where trust is everything, this role is critical for client satisfaction.

Responsibilities may include:

Developing and executing customer experience strategies that align with policyholder needs and industry best practices
Streamlining processes for inquiries, claims, and renewals to ensure a seamless customer journey
Analyzing customer feedback and data to identify pain points and opportunities for improvement
Collaborating with underwriting, claims, and customer service teams to enhance customer interactions and satisfaction
Implementing personalized communication strategies that build trust and loyalty among policyholders

Next steps: At Prose, our flexible staffing solutions make it easy to hire a top freelance customer experience manager on-demand for 10-40 hours per week. Free matchmaking; no-risk trial. Please contact us to tell us about your needs, and we'll handpick the best customer experience manager for you.

Brand marketer

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In a highly competitive and regulated industry like insurance, a strong brand is essential to building trust and standing out in the marketplace. A brand marketer is the strategic mind behind your brand’s identity, ensuring that your company’s values of security, reliability, and customer focus are communicated consistently across all channels. This expert understands the nuances of insurance marketing, from compliance requirements to the emotional triggers that resonate with policyholders. They develop campaigns that not only highlight your products and services but also build a connection with your audience, positioning your brand as a trusted leader in the field.

Responsibilities may include:

Developing a brand strategy that emphasizes your company’s strengths and differentiates you from competitors
Crafting messaging that aligns with industry regulations while resonating with policyholders on an emotional level
Launching brand campaigns that build awareness, trust, and customer loyalty
Ensuring brand consistency across all marketing materials, from digital ads to policy documents
Conducting market research to keep your brand aligned with industry trends, customer expectations, and regulatory changes

Next steps: At Prose, our flexible staffing solutions make it easy to hire a top freelance brand marketer on-demand for 10-40 hours per week. Free matchmaking; no-risk trial. Please contact us to tell us about your needs, and we'll handpick the best brand marketer for you.

Digital marketer (SEO / SEM)

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In an industry where trust and visibility are paramount, a digital marketer specializing in SEO and SEM ensures your brand is not only seen but trusted by potential policyholders. This expert leverages industry-specific keywords and search strategies to place your company at the top of search results, targeting individuals and businesses seeking reliable insurance solutions. From optimizing your website’s content for search engines to running precise PPC campaigns, they help drive qualified leads, enhance online credibility, and ultimately increase policy conversions. With a deep understanding of the insurance sector, they ensure your digital presence aligns with the needs and expectations of your target audience.

Responsibilities may include:

Conducting in-depth keyword research to optimize search engine rankings for insurance-related queries
Implementing SEO strategies that enhance visibility and trustworthiness in a competitive market
Managing SEM campaigns that target specific demographics and lead to high-quality conversions
Analyzing digital performance metrics to refine strategies, maximize ROI, and increase lead generation
Collaborating with content teams to create and optimize policyholder-centric content that resonates with search intent

Next steps: At Prose, our flexible staffing solutions make it easy to hire a top freelance digital marketer (SEO/SEM) on-demand for 10-40 hours per week. Free matchmaking; no-risk trial. Please contact us to tell us about your needs, and we'll handpick the best digital marketer for you.

Email marketer

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Email marketing is one of the most powerful tools for keeping policyholders engaged, driving renewals, and building long-term loyalty. An email marketer crafts personalized, compliance-friendly campaigns that hit the mark every time. They know how to segment your audience, deliver relevant content, and optimize workflows to nurture leads, convert prospects into policyholders, and keep your clients informed and satisfied. Whether it’s through newsletters, policy updates, or targeted renewal reminders, this expert ensures your emails aren’t just read—they’re valued. It’s all about keeping your brand front and center in a way that builds trust and drives action.

Responsibilities may include:

Designing and executing targeted email campaigns that drive policyholder engagement and retention
Crafting personalized emails that align with industry regulations and resonate with policyholders
Developing automated email workflows to nurture leads and guide prospects through the decision-making process
Analyzing email performance metrics to refine strategies, improve open and click-through rates, and maximize ROI
Collaborating with content and design teams to ensure emails are visually appealing and on-brand

Next steps: At Prose, our flexible staffing solutions make it easy to hire a top freelance email marketer on-demand for 10-40 hours per week. Free matchmaking; no-risk trial. Please contact us to tell us about your needs, and we'll handpick the best email marketer for you.

Growth marketer

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Growth in insurance isn’t just about acquiring new policyholders—it’s about building sustainable relationships and maximizing the lifetime value of each customer. A growth marketer is the strategist who scales your business by leveraging data-driven insights and creative marketing tactics tailored to the insurance market. They craft and execute growth strategies that target the right demographics, enhance customer acquisition, and boost retention. Whether you’re expanding into new markets, launching innovative products, or optimizing the customer journey, this expert ensures your company’s growth is both steady and profitable.

Responsibilities may include:

Developing and implementing growth strategies that drive customer acquisition, retention, and lifetime value
Identifying and targeting new market opportunities, including underserved demographics and emerging sectors
Analyzing customer data and market trends to refine marketing efforts and improve conversion rates
Collaborating with sales, product, and customer service teams to align growth initiatives with business goals
Testing, scaling, and optimizing marketing campaigns to ensure sustainable and profitable growth in a competitive market

Next steps: At Prose, our flexible staffing solutions make it easy to hire a top freelance growth marketer on-demand for 10-40 hours per week. Free matchmaking; no-risk trial. Please contact us to tell us about your needs, and we'll handpick the best growth marketer for you.

MarTech specialist (e.g., Salesforce, Hubspot)

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In insurance, the right marketing technology stack is essential for growth, customer engagement, and compliance. A MarTech specialist ensures your digital tools—whether it’s Salesforce, HubSpot, or another platform—work seamlessly to optimize your marketing efforts. From managing customer data to automating campaigns and analyzing performance metrics, this expert brings the technical know-how to elevate your strategy.

Need support with a specific tool? Our network of specialists covers all major MarTech platforms, and we’ll connect you with the right pro tailored to your insurance sector’s needs. Just let us know your software requirements!

Technical proficiencies may include:

Salesforce
Veeva CRM
SAP Marketing Cloud
Tableau
HubSpot
Marketo
Pardot
Eloqua
Act-On
Google Analytics
Google Tag Manager
BrightTalk
SEMrush
Mailchimp
ActiveCampaign

Next steps: At Prose, our flexible staffing solutions make it easy to hire a top freelance MarTech specialist on-demand for 10-40 hours per week. Free matchmaking; no-risk trial. Please contact us to tell us about your needs, and we'll handpick the best MarTech specialist for you.