Prose

Ad pros at your service

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What sets Prose apart from other PPC agencies?

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At Prose, we deliver more than just clicks—we deliver real results. Here’s why we’re the standout choice in the crowded world of PPC agencies:

Customized strategies
We don’t believe in one-size-fits-all. Every PPC strategy is crafted around your business goals, target audience, and industry. Plus, we seamlessly integrate PPC into your overall marketing efforts, ensuring all channels work together for maximum impact.
Expert team, including ex-Google and Meta employees
Your campaigns are in the best hands. Our team includes former Google and Meta employees with insider knowledge. With a dedicated senior account manager overseeing your campaigns, you’ll have direct access to the sharpest minds in PPC.
Data-driven decisions
We rely on advanced analytics to track performance and make data-backed optimizations in real-time. Our comprehensive reporting keeps you fully informed, so you’ll always know exactly how your campaigns are performing and where your ROI stands.
Continuous optimization
We’re always refining. Through A/B testing and ongoing adjustments, we make sure your ads are constantly improving, maximizing results at every stage. Optimization isn’t an afterthought—it’s our foundation.
Ad creatives that click
Compelling ad creatives? That’s our forte. As a writer-founded agency, we specialize in crafting engaging, persuasive ads that not only drive clicks but also resonate with your audience. Creative excellence meets performance at Prose.
Full-funnel, cross-platform expertise
From strategy and ad creation to optimization and reporting, we handle your entire PPC campaign across Google Ads, Facebook, Instagram, LinkedIn, and more. Our cross-platform approach ensures your brand reaches the right audience, wherever they are.
Full-service marketing, all under one roof
We’re more than a PPC agency. From SEO and branding to content strategy, we do it all. Our integrated approach ensures your paid ads complement your broader marketing strategy, creating consistent, winning results across the board.
Creatives who care
You deserve more than a PPC manager—you need a true partner. Our dedicated account managers are not only PPC experts but also genuinely invested in your success. We’re passionate about delivering customized solutions, with 1,000+ happy clients to back us up.

At Prose, we don’t just run ads—we create high-ROI campaigns that keep your brand top of mind and deliver measurable success, across every platform.

How long has Prose been around?

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Based in NYC, Prose has been delivering standout marketing and content solutions since 2012. In that time, we’ve partnered with over 1,000 clients—from scrappy startups to Fortune 500 giants—helping them crush their marketing goals with creativity and precision.

Our network of seasoned digital ad pros brings decades of experience to every campaign, so you get strategies that are backed by serious know-how. Plus, we’re always evolving with the fast-paced digital world, making sure our clients stay ahead of the game.

Want the full scoop? Head over to our About page.

What’s your experience working with Google Ads?

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We’ve been in the Google Ads game for a while now, and we’ve got the insider knowledge to prove it. Prose was founded by a former Googler, and many of our pros are ex-Googlers too. We’ve even supported Google’s own ad product teams on their marketing projects. On top of that, our pros have run ad campaigns across nearly every industry imaginable.

Thanks to our deep dive into Google’s ad products, we know the company’s platforms inside and out. For example, over the years, we’ve collaborated with teams like Google Marketing Platform, Ad Manager, AdSense, AdMob, and YouTube. This hands-on experience has given us a solid education in the digital ad space and a clear strategy for using Google’s ad products to hit your business goals. Whether it’s scaling up your reach or fine-tuning your targeting, we’ve got unmatched expertise to make your campaigns thrive.

What are the best PPC agencies?

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Finding the best PPC agency is like picking your dream teammate for the big game—you need someone who’s strategic, reliable, and knows how to win. Here’s how to scout the field:

Consider the industry all-stars:
Heavy hitters like WPP (Wavemaker, Ogilvy), Publicis Groupe (Digitas, Performics), Omnicom Group (OMD, BBDO), Dentsu (iProspect, Merkle), Havas Media Group, and IPG (Mediabrands, R/GA) have the experience and resources to dominate the playing field. They’re pros at handling large, complex campaigns, but you might feel like just another player on the bench with their high fees and less personal focus.
Look at boutique agencies and freelancers:
These are the MVPs of niche expertise. They offer a more personal, hands-on experience and tend to be more agile and cost-effective. Perfect for specialized projects, but just be aware—they may not have the full roster of resources the bigger agencies bring to the table.
Get the best of both worlds with Prose:
Why choose between a superstar and a solid teammate when you can have both?some text
- Specialized expertise: We have pros who are laser-focused on PPC, leveraging their skills to craft campaigns that score every time.
- Personalized service: You’re not just another client to us—our strategies are built around your goals and needs, for a custom-fit solution.
- Agility and flexibility: Like any great teammate, we’re adaptable, ready to pivot and optimize campaigns in real-time, keeping you in the game.
- Proven track record: We’ve got the wins to back it up—our PPC pros have consistently delivered game-changing results.

Ready to draft us to your team? Let’s connect and see how Prose can help you crush your PPC campaigns. :)

Who are the paid ad experts I'll be working with, and what's their experience?

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You're in seriously good hands—with pros who’ve run successful campaigns for top brands and agencies. Here’s a quick look at the heavy hitters who’ll be crafting your campaigns:

PPC specialists: Certified experts in Google Ads, Microsoft Ads, and Meta Blueprint, to name a few. Some even cut their teeth working inside Meta and Google, tweaking the exact ad tools they now use to supercharge your campaigns. From keyword research to bid strategies, they’ve got your ROI top of mind.
Social media ad experts: Masters of platforms like Facebook, Instagram, LinkedIn, X, and TikTok. With their savvy in digital marketing, content creation, and data crunching, they create scroll-stopping ads that get people talking—and clicking.
Programmatic pros: These precision-targeting gurus know how to place your ads across the web, making sure they hit the right audience at the right time. Visibility? Check. Engagement? Absolutely.
Creative minds: Designers and copywriters who live for crafting attention-grabbing, persuasive ads. They work side by side with the PPC pros to make sure your visuals and messaging are a one-two punch that speaks directly to your audience.
SEO & content strategists: To make sure your paid ads play nice with your broader strategy, these experts ensure everything from keywords to content is perfectly aligned. It’s like having your entire marketing ecosystem working in harmony.

With this dream team on your side, your paid ad campaigns won’t just be managed—they’ll be maximized with a mix of strategy, creativity, and expert execution.

What should I look for in a PPC agency?

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Choosing the right PPC agency is like picking the perfect sidekick—you need someone who’s got your back and knows how to help you win. Here’s what to look for when finding the one:

Experience: You want seasoned pros who’ve mastered the PPC world, with certifications from Google Ads and Meta Blueprint to prove it. No amateurs here!
Custom strategies: Forget cookie-cutter campaigns—look for tailored plans that fit your unique goals and play nice with your broader marketing efforts.
Transparency & communication: No ghosting allowed. You should get regular updates and clear reports, with an open line of communication at all times.
Data-driven decisions: PPC isn’t just about gut feelings—your agency should be crunching numbers, running A/B tests, and optimizing like it’s an Olympic sport.
Creative excellence: Eye-catching ads and irresistible copy are a must. Your agency should know how to make your brand shine and grab attention.
Full-service expertise: From Google to Instagram, your PPC partner should be fluent in all things digital, offering end-to-end management across platforms.
Client feedback: Check the reviews—happy clients, glowing testimonials, and killer case studies are all signs you’re dealing with the real deal.
Budget savvy: Your agency should stretch every dollar with smart strategies and transparent pricing—no hidden fees or surprise charges.
Ethical standards: Look for white-hat warriors. They’ll use ethical tactics to keep your campaigns running smoothly and safely.‍
Strategic insights: You want a partner who thinks ahead, bringing fresh ideas and long-term plans to help you grow and stay ahead of the competition.

Will I receive regular reports with analytics and insights?

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Yes—we’re all about transparency, so you’ll always know how your campaigns are performing and what’s on the horizon. Here’s what you can expect:

Regular reports: Each month, we’ll deliver a detailed breakdown of key metrics—impressions, clicks, CTR, CPC, conversion rates, ROAS, and more. Need more frequent updates? We’ve got you covered with weekly or bi-weekly reports, too.
Performance insights: Our reports dive deep into how your ads are performing, who’s engaging, and why it matters. Expect graphs, heat maps, and plenty of visual data to highlight trends, audience engagement, and conversion paths.
Strategic recommendations: Beyond the numbers, you’ll get actionable tips for tweaking your campaigns to drive even better results. We use the latest insights to keep your strategy sharp and forward-thinking.‍
On-demand reports: Need specific data? Just ask! We can whip up custom reports whenever you need them.

Paid ads didn’t work for me before. Should I give them another shot?

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If paid ads didn’t hit the mark before, don’t throw in the towel just yet. Sometimes all it takes is a few smart tweaks—like sharpening your targeting, refreshing your creatives, or fine-tuning your strategy—to turn things around.

The digital landscape evolves fast, and with today’s improved tools and insights, there’s a solid chance you’ll see better results this time. Plus, bringing in expert guidance can give you fresh perspectives and strategies to make your next campaign shine.

At Prose, we’re ready to help you make those adjustments and turn your next campaign into a success story. Facts.