We start with a detailed discussion to understand your objectives, target publications, key messaging, and content preferences. We also determine which executive or subject matter expert (SME) will be bylined, ensuring the contributed article reflects your brand and their unique voice. Together, we’ll agree on a block of hours or a custom plan to achieve your goals.

Your designated PR pro, specialized in your industry, identifies the best media outlets for your article using paid databases, editorial calendars, and our media network. We’ll present a tailored list of options, gather your feedback, and draft customized pitches for relevant editors. For paid placements, we handle rate negotiations and budget preferences.

Once an opportunity is secured, we craft a compelling ghostwritten article in the style of your brand and the voice of your executive. You’ll receive the draft within one to two weeks, and we’ll work through revisions to ensure it meets both your vision and the publication’s expectations.

We collaborate with the publication’s editors to finalize any required changes. Once accepted, we handle all logistics for publication—whether it’s unpaid or sponsored—and send you the live link for your review and distribution.

After publication, we maintain relationships with editors to line up future opportunities, whether through one-off pieces or recurring content like a series or column. Thought leadership, achieved.