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Bylined Articles

Thought leadership at the cutting edge. 

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Bylined Articles

A smart bylined article may be the most impressive way to build your reputation, share your industry insights, and position you as a leader in your field.

Bylined articles don't just advertise, they educate. Instead of promoting your company’s products and services directly, a bylined article offers informative content that enlightens your audience about industry issues and trends. 

The article positions your company, and your executives, as industry experts — without triggering the negative reactions consumers have to ads. By naming you, or another company executive or leader, as the author, the article drives consumer awareness and interest to your company. Readers interested in the content can click through to learn more. 

Typically published in industry trade publications and blogs, bylined articles are also known as bylines, byliners, contributed articles, guest blog posts, or op-eds. 

Thoughtful content is the best form of advertising. Prose Media can help develop you and your brand into industry leaders through well-crafted, top-tier bylined articles.

By putting your expertise on display, you become an industry solution.

  • Thought leadership
    Share your expertise without overtly promoting your product or services. An executive named in a byline is positioned as an industry expert, and a company mentioned in the byline stands out as a leader in the field.
  • Raise awareness
    Draw attention to an issue important to your brand. By highlighting industry challenges or identifying unique consumer concerns, you can stimulate interest in the solutions offered by your company.
  • Smart marketing
    When done right, bylined articles provide valuable information to potential customers, encouraging them to note the byline and contact the company directly for service.
  • Drive website traffic
    Placing your company name in the byline of an article will drive traffic from the publication to your website — something an article posted on your own site cannot do.
  • Gain credibility
    Bylined articles position you as an expert in your industry, with the added credibility of third-party publication. This credibility inspires trust and respect among clients.
  • Sales collateral
    Reprints of bylined articles make great leave-behinds at trade shows and sales meetings. Customers and prospects are often more inclined to read a thoughtful article than a marketing brochure.

Pricing for Bylined Articles

Standard $0.50 / word

E.g., an 800-word article: $400

 

  • Skilled writers typically earlier in their careers
  • A fresh angle on straightforward, easy-to-understand topics for a general audience
  • Good fit for personal brands and startups on a budget  
 
Expert $1.00 / word

E.g., an 800-word article: $800

 

  • Professional journalists and copywriters with industry knowledge
  • A smart angle on industry content for a general or professional audience
  • Good fit for small to mid-sized companies 
Premium $1.50 / word

E.g., an 800-word article: $1,200

 

  • Top journalists and copywriters with industry expertise
  • Pathbreaking perspectives and commanding thought leadership for a professional or industry audience 
  • Best fit for mid- to large-sized companies 
Order Nowcompare writing tiers

All writing packages include

High-quality content
Editing and proofreading
Free revisions
Hand-picked writers
Account management
Streamlined platform

Prose Knows Bylined Articles

Top talent

The professional writers and journalists in our network — many of whom have written for top-tier publications — are experienced storytellers who know how to structure articles for maximum impact.

Industry expertise

Our network includes writers from almost every industry.

These subject-matter experts understand your topic and know how to make it exciting and interesting for a general or professional audience.

Proud to be by Prose

When you use Prose, you can be proud to put your name or the name of one of your top executives in the byline.

That's why we write bylined articles and op-eds for some of the nation's most influential CEOs.  

Alternatively, you may wish to credit the original writer to give the bylined article an air of impartial, journalistic legitimacy.

SEO-aware

Just tell us your keywords, and we'll weave them in.

Trending keywords attract readers to a story, effectively drawing attention to the author and, consequently, to your company.

Ready for a bylined article?

Sign up now. Get a free instant quote — order in minutes. No obligation.

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