Prose

Rates & results



How do you charge for strategy services?



For every engagement, we provide a personalized quote upfront based on your specific needs. Contact us to discuss your unique requirements.

With many carefully vetted strategy pros in our network, pricing reflects the seniority and expertise you need, plus the type of project. We’re flexible and transparent, committed to securing the best available talent for your desired budget.

Industry-standard hourly rates range from $100 to $300 per hour, with estimates provided upfront for approval.

Payment models? You’ve got options.

Monthly retainer (discounted):
- Best for steady, ongoing projects.
- You lock in discounted rates, maintain momentum, and keep your favorite pros on deck (goodbye, talent churn!).
- Think of it as long-term strategy with built-in savings.
Open Purchase Order (PO) (discounted):
- Got fluctuating needs? This model gives you flexibility within a set budget over a specified period (6 or 12 months).
- It’s like a retainer but with more wiggle room for shifting strategies.
Ad hoc:
- Perfect for when you need something super specific or a one-off campaign strategy.
- We’ll scope it out, give you a quote, and you’re off to the races.
- Great for testing the waters or adding some extra strategy muscle.

Do you offer a "trial" to make sure I'm happy with my strategist and strategy?



Absolutely! We know how important it is to find the right fit. That’s why we offer a trial engagement—think of it as a "test drive" with a modest block of hours. You’ll get to experience our approach, see how your strategist works, and make sure it’s a perfect match before diving into a longer commitment. Plus, our trials are typically discounted to sweeten the deal.

Any discounts for multiple services or ongoing strategic support?



Yes; after all, the best strategy isn’t a one-off—it’s a constant, evolving process. That’s why we offer discounts for clients who bundle multiple services or commit to ongoing strategic support. We’ll provide a custom proposal with pricing tailored to your needs. Just reach out, and we’ll work together to craft the best plan for you.

How do you use data and analytics to refine strategies?



We get it—claiming a strategy is “data-driven” has become a bit of a cliché, but we actually execute on that promise. Here’s how we ensure your strategy isn’t just inspired by data, but powered by it.

Here are a few sample use cases for how we make that happen:

Start with the basics: First, we gather the essentials—traffic, conversions, and what’s been working (or not). This gives us a solid foundation to build on.
Real-time insights: We use custom tools and dashboards to track performance, so you get instant access to key metrics when you need them.
Audience segmentation & A/B testing: When it makes sense, we’ll segment your audience for targeted tactics and run A/B tests to see what sticks.
Trend analysis & predictive insights: If relevant, we use trend analysis and predictive analytics to stay ahead of market shifts and adapt before they happen.
AI-powered optimization: We integrate AI tools to analyze large datasets, automate repetitive tasks, and even predict future outcomes, making adjustments faster and smarter than ever.
Competitive analysis: When appropriate, we track what your competitors are up to, using that data to refine your approach and identify gaps in the market.

And we don’t just set it and forget it. With regular reports, real-time feedback, and AI-driven insights, we’re always tweaking, optimizing, and fine-tuning your strategy to keep you ahead of the curve.

How do you measure if a strategy is working? What KPIs do you monitor?



We don’t believe in one-size-fits-all metrics—your goals are unique, and our measurement approach reflects that. From day one, we collaborate with you to define the right goals, making sure the KPIs we track are laser-focused on your campaign’s success.

Here are a few common digital marketing KPIs we might monitor:

Website traffic: How many people are visiting, and where are they coming from?
Audience engagement: We track bounce rates and session duration to see if your content is grabbing attention—or losing it.
Conversions: How many visitors are taking action? And what’s your cost per conversion? We make sure every marketing dollar counts.
Sales & CLV: We measure direct sales impact and customer lifetime value to assess long-term ROI.
Social media & email engagement: Likes, shares, and email open rates give us real-time feedback on how your audience is reacting.
SEO performance: Keyword rankings and organic traffic tell us how well your content and search strategy are doing.

The metrics we track are customized to your campaign’s unique needs, ensuring that we’re always aligned with your goals and optimizing for success.

What tangible results can we expect in terms of ROI and sales?



While every project is different, our clients have seen some major wins. Here’s what you can typically expect when you work with Prose:

Increased sales revenue: We attract new customers and boost repeat purchases to drive sales growth.
Improved conversion rates: More visitors converting into paying customers means better results across the board.
Better ROI & cost efficiency: We stretch your budget to deliver a stronger return on investment and lower customer acquisition costs (CAC).
Enhanced brand awareness: Expect greater visibility and brand recognition that builds trust and loyalty.
Higher website traffic & engagement: We drive more visitors to your site and keep them engaged longer, leading to deeper interactions.
More effective lead generation: We deliver high-quality leads and nurture them with personalized, strategic communication.
Stronger customer retention: Our strategies keep customers coming back, building loyalty and repeat business.
Enhanced market positioning: We position your brand as an industry leader, giving you a competitive edge.

Pro tip: once you’re connected with your strategy pro, feel free to ask about specific results from previous campaigns—they’ll be happy to share real-world examples from prior engagements.