Prose

Spotlight on SEO content

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What role does content marketing play in SEO?

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Content marketing and SEO go together like PB&J — they work hand-in-hand to boost your website’s performance. Here’s how content marketing helps drive SEO success:

Keyword optimization:
High-quality content lets you weave in keywords naturally, helping search engines understand what your site is about—without keyword stuffing.
Engaging your audience:
Compelling content keeps visitors on your site longer, reducing bounce rates and signaling to search engines that people find value in your pages. Bonus: It builds trust and positions your brand as an authority.
Earning backlinks:
The better your content, the more likely it is to be shared and linked by other reputable sites. Those backlinks give your domain authority (and SEO) a serious boost.
Content freshness:
Regularly updating your content tells search engines that your site is alive and kicking, which helps with rankings. Covering trending topics can also give you a short-term visibility spike.

Ultimately, content marketing and SEO are a dynamic duo. Content brings in and engages your audience, while SEO makes sure that audience finds it. You need both to run a successful SEO strategy—one fuels the other.

Why is it important for our SEO agency to also specialize in content writing?

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Let us hop on our soapbox for a sec. ;)

Too many people think SEO is all about the technical stuff. But focusing only on technical SEO is like buying a sleek sports car and forgetting to put gas in it. Content is the fuel that drives your SEO engine—and without it, you're not getting anywhere.

That’s why you need more than just a traditional “SEO agency” doing the same ol' SEO tricks.

You need an agency that gets content. And not just any content—no keyword-stuffed, robotic articles here. You want a team that knows how to create quality content that connects with your audience.

At Prose, content is in our DNA (heck, it’s in our name!). We started as a content agency, and we’ve never lost sight of how critical great content is for SEO success. Here’s why it’s a game-changer to have an SEO agency that also specializes in content writing:

Synergy in action:
- Seamless integration: When SEO and content are handled by the same team, it’s all one smooth operation. No mixed strategies or messaging.
- Consistent voice: Your brand’s voice stays sharp, cohesive, and memorable across everything.
Efficiency and expertise:
- One-stop shop: One team for SEO and content creation means less hassle for you and more results.
- Expert knowledge: We don’t just know how to rank; we write content that actually engages your audience.
Tailored strategies:
- Keyword-optimized content: We make keywords sound natural—so your content feels human, not like a sales-bot.
- Content that converts: Sure, traffic’s nice, but turning visitors into customers is the real goal. That’s where our content shines.
Data-driven decisions:
- Performance insights: We use real data to fine-tune your content so each piece outperforms the last.
- Continuous improvement: SEO and content evolve together based on what’s working best, keeping your strategy fresh.
Holistic approach:
- Big picture thinking: We get how content fits into your larger marketing plan, so everything aligns with your business goals.
- Adaptive strategies: SEO and content are a dynamic duo, and we adjust both to stay on top.

Ready to see how we can level up your SEO with killer content? Check out our content creation services.

Which types of content work best for boosting SEO?

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After creating content for 1k+ clients, we’ve seen firsthand which types of content tend to drive the best SEO results.

Here’s a handful of some perennial top performers. Call it the Lucky 7:

Blog posts (duh):
Regular updates keep your site fresh, let you target trending keywords, and serve up valuable insights. Blogs are the bread and butter of SEO.
Long-form articles:
Go deep or go home. In-depth articles (1,500+ words) pack in more keywords and give search engines the full picture on key topics—longer reads, higher rankings.
SEO pillar pages:
Pillars hold things up, and SEO pillar pages do the same for your site. They organize content around core topics, boost authority, and improve site structure. Total SEO power move.
Local SEO landing pages:
Targeting your neighborhood? These pages reel in traffic from specific areas and make you a local legend in search results.
Listicles:
Who doesn’t love a good list? Easy-to-scan, super engaging, and great for backlinks. Plus, they’re keyword goldmines.
Videos:
People love videos, and so do search engines. They keep visitors around longer (goodbye, bounce rate!) and, when optimized with keywords, they’re an SEO double whammy.‍
FAQs (how’s that for a meta example?):
Answer common questions, capture voice search queries, and load up on long-tail keywords. Plus, you’re making life easier for your users. Win-win!

What is Prose's approach to writing SEO content?

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At Prose, we fuse creativity with strategy to craft SEO content that ranks and resonates with your audience. Here’s (a taste test of) our secret sauce:

In-depth research:
We dig deep to find the best keywords and analyze your competitors, uncovering opportunities to outshine them and dominate the rankings.
Audience-centric writing:
Our content speaks directly to your audience, addressing their needs in a tone that’s engaging, conversational, and easy to connect with.
Strategic keyword integration:
Keywords are naturally woven into the content—no forced “SEO-speak.” Plus, we sprinkle in related phrases to boost relevance for search engines.
High-quality content:
No fluff here. We deliver original, value-packed content that informs and engages your readers from start to finish.
Technical optimization:
From meta tags to clean formatting, we ensure your content is structured for both readability and search engine success.
Visual enhancements:
When needed, we incorporate images, infographics, and videos to make your content more engaging and easier to digest.
Continuous improvement:
With help from your analytics team, we monitor performance and tweak the content based on real data, keeping it fresh and effective.

By blending creativity with data-driven strategies, we create SEO content that climbs the search rankings and delights your audience.