Prose

Spotlight on speechwriting

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What's your approach to executive speechwriting, and how do you capture my unique voice and speaking style?

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Prose was founded by a former executive speechwriter, so capturing the authentic voice of your leadership is in our DNA.

Our approach is all about ensuring your executive sounds like themselves while delivering a powerful message that aligns with your company’s goals. We craft speeches that feel natural and compelling, so your leadership can speak with confidence.

Here’s how we do it:

Initial consultation: We dive into the goals of the speech, the audience, and key themes, weaving in personal anecdotes that match your executive’s style.
Voice and style analysis: We study past speeches or conduct interviews to capture your executive’s unique tone, pacing, and delivery style, ensuring it reflects their true voice.
Drafting and refining: We draft the speech and refine it with your feedback, making sure it flows naturally. We can also provide delivery tips if needed.
Authenticity at the core: Every speech is designed to sound like your executive while staying aligned with your company’s mission and values.

In short: We ensure your executive’s voice and message come through loud and clear.

Is your speechwriting service confidential? I don’t want anyone to know I had help.

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Absolutely; it’s called ghostwriting for a reason. Our speechwriting service, like all our work at Prose, is 100% confidential.

From TED Talks to keynotes for public company CEOs, we write for high-profile execs who trust us with their words—and their privacy.

Confidentiality is baked into our standard terms, but we’re happy to sign any additional NDAs if needed.

How do you know what to write the speech about? Won't it sound generic?

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Not at all! We take whatever raw material you provide and combine it with our own research to create a speech that’s uniquely yours. The more you share—whether in a briefing doc or a quick call—the more we can customize it. Got key points or personal stories? Perf! We’ll seamlessly weave them in to make sure your speech feels authentic and true to you.

Our seasoned speechwriters will use their expertise to build on what you provide. Some execs like to tweak the final draft with personal or confidential details, or you can just give us feedback, and we’ll handle the fine-tuning for you.

What occasions do you write speeches for?

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We craft speeches for a wide range of occasions, always tailored to the event and audience. Here’s a breakdown of the most common types of speeches we write for corporate clients:

Corporate events:
- Conferences and seminars: Engaging, informative speeches for industry panels, seminars, and keynote addresses.
- Product launches: Dynamic speeches to introduce new products or services, showcasing their benefits.
- Annual meetings: Speeches for AGMs, shareholder meetings, and company-wide gatherings.
Internal company events:
- Leadership announcements: Inspiring speeches for leadership changes or new roles.
- Employee engagement: Motivational speeches for town halls, team-building, and awards ceremonies.
- Training sessions: Clear, informative speeches for internal workshops and training programs.
Public and industry events:
- Keynote addresses and awards ceremonies: Compelling speeches for major industry events, trade shows, or accepting awards.
Special occasions:
- Commencement and retirement: Heartfelt, inspirational speeches for graduations or retirement celebrations.
Crisis communication:
- Crisis management: Thoughtfully crafted speeches for addressing crises or sensitive issues, aimed at reassuring stakeholders.

In my speech, can you make me… funny?

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We may not be writing for SNL, but hey, even serious speeches get a boost from a lil’ humor. :) (And FWIW, we actually do have some former SNL writers in our ranks.)

We can dial up the funny as much (or as little) as you like. Want to keep it “strictly business” with a sprinkle of wit? No prob. Or maybe you’re aiming for laughs that leave people falling off their Holiday-Inn-conference-room chairs—though if that happens, you might have other issues on your hands.

We craft jokes and anecdotes that feel true to the speaker’s voice and style, and we make sure the humor fits the audience and context. Plus, we’ll even offer tips on timing and delivery to make sure the punchlines hit just right.

Bottom line: we can make your execs (sorta) funny, sometimes. Just, uh, maybe don’t have them quit their day jobs…yet. ;)

Can you help design slide presentations to go along with my speech?

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For sure, we create striking slide presentations that elevate your speech and keep your audience engaged. Here’s how we do it:

Content development: We highlight the key points from your speech, ensuring the visuals reinforce your message and flow smoothly with the narrative.
Visual design: Expect clean, professional slides that reflect your brand, with sharp graphics and a consistent style throughout.
Engaging elements: We add just the right touch of animation to keep things dynamic, and can even include interactive features like polls or Q&A slides if needed.
Clarity and simplicity: We keep text minimal, focusing on easy-to-read slides with plenty of white space. Charts, infographics, and visuals do the heavy lifting.‍
Practice and refinement: We fine-tune the slides based on your feedback and offer tips on how to seamlessly incorporate them into your delivery.