At Prose, we know every insurance brand’s needs are unique—and so are their marketing budgets. Whether you're looking to grow your client base, promote specialized insurance products, or enhance your brand presence, we’ll provide a custom quote tailored to your goals. From local agencies to national insurers, we offer flexible marketing solutions for every budget.
Typical budget range & expected ROI
Our insurance clients typically invest between $3k and $30k per month in marketing services. But marketing is more than a cost—it’s an investment in building trust and driving leads. Aiming for a 5X ROI is a good target, meaning for every dollar spent, you should see five dollars in return. Some of our insurance clients achieve returns as high as 10X, making marketing an essential driver of customer acquisition and retention.
What factors affect pricing?
Pricing depends on a few key factors:
- Talent expertise and seniority: This is the largest factor. Rates vary based on the experience and specialization of the pros working on your campaigns. Our network includes over 1,000 rigorously vetted pros, with hourly rates ranging from $75 to $250., We’ll always match you with the best talent for your budget.
- Project type: Whatever service(s) you’re looking for — e.g., strategy, content creation, PR, SEO, digital ads, staffing, AI solutions, design, branding, videos, sales, or translation — each has its own pricing structure and ballpark ranges.
- Scope and duration: Larger, ongoing campaigns often qualify for volume discounts, allowing you to stretch your marketing budget further.
Try before you commit: trial projects
Not ready to jump in? Start with a trial project. It’s a low-risk way to test our services and see the results for yourself. Please inquire about potential discounts for introductory trial projects.
Three flexible payment models
When you’re ready to expand your marketing, we offer three flexible payment options:
- Monthly Retainer: Perfect for firms with ongoing marketing needs, this option locks in discounted rates and ensures consistent lead generation and visibility.
- Open Purchase Order (PO): Set a budget for 6–12 months and use it as needed. Ideal for insurance companies with evolving products or strategies. Discounts apply.
- Ad Hoc: Great for one-off campaigns like promoting a new policy, targeting a specific audience, or boosting your presence at industry events, this à la carte option provides custom quotes with no long-term commitment.
We’ll help you choose the best payment model for your goals. Rates can be based on hours, flat fees, or a combination, depending on your project.
Next steps
Ready to build trust and grow your policyholder base? Reach out to discuss your goals and budget. We’ll craft a custom marketing plan to help your insurance company increase leads, strengthen its brand, and thrive in a competitive market.