At Prose, we know every food and beverage brand is unique—just like their marketing needs (and budgets). Whether you’re launching a hot new restaurant, growing your brand’s flavor profile, or building customer loyalty, we’ll cook up a custom quote tailored to your goals. From cozy local restaurants to national F&B brands, we offer flexible marketing solutions to fit every budget.
Typical budget range & expected ROI
Our F&B clients typically invest between $3k and $30k per month in marketing services. But think of marketing as more than just another line item—it’s an investment. It’s like putting the right ingredients into a dish to ensure you drive foot traffic, increase sales, and build lasting customer loyalty. Aiming for a 5X ROI is a solid target, meaning every dollar spent should yield five in return. And some of our clients, from restaurant groups to food product companies, hit returns as high as 10X. That’s marketing turning into the secret ingredient for serious growth.
What factors affect pricing?
Several key ingredients influence your final budget:
- Talent expertise and seniority: The biggest cost factor. Rates vary based on the level of expertise and specialization of the pros working on your campaigns. Our network of over 1,000 rigorously vetted pros comes with hourly rates typically ranging from $75 to $250. We’ll always match you with the perfect talent to fit both your project and your budget.
- Project type: Whether you need strategy, PR, digital ads, SEO, AI solutions, or anything else on the menu—each service has its own pricing structure and ballpark range. We can slice and dice the services to serve your exact needs.
- Scope and duration: Larger campaigns or ongoing work often qualify for volume discounts—like buying in bulk but with better flavor. This ensures you get the most bang for your marketing buck.
Try before you commit: trial projects
Not ready to dive into a full-course marketing strategy? No problem. Start with a trial project—it’s a low-risk, high-reward way to sample what we can whip up before you fully commit. We also offer introductory pricing for F&B businesses, so you can get a taste of how we can spice up your brand’s marketing.
Three flexible payment models
When you’re ready to serve up a full marketing strategy, we offer three flexible payment options:
- Monthly Retainer: Perfect for ongoing needs, this locks in discounted rates and ensures your brand stays front and center in your customer’s mind, like the daily special everyone keeps coming back for.
- Open Purchase Order (PO): Set a budget for 6–12 months and use it as you need it. Ideal for F&B businesses running seasonal promotions, product launches, or special events. Plus, we offer discounts for this option.
- Ad Hoc: Great for one-off projects like product launches, special events, or boosting your visibility at a food festival. It’s à la carte—custom quotes with no long-term commitment, so you can order exactly what you need when you need it.
We’ll help you pick the payment model that best suits your needs. Rates can be based on hours, flat fees, or a combination, depending on the project.
Next steps
Ready to serve up some marketing magic? Reach out to discuss your goals and budget. We’ll whip up a custom plan to help your food and beverage brand attract more customers, build loyalty, and thrive in the competitive F&B world.