At Prose, we know every financial brand’s needs are unique—and so are their PR and marketing budgets. Whether you're attracting new clients, promoting financial products, or enhancing your brand’s visibility, we’ll provide a custom quote tailored to your firm’s goals. From wealth management firms to banks and investment services, we offer flexible solutions for any budget.
Typical budget range & expected ROI
Our financial services clients typically invest between $3k and $30k per month in PR and/or marketing services. But an agency collaboration is about more than just a cost—it’s an investment in trust, growth, and visibility. Aiming for a 5X ROI is a solid goal, meaning for every dollar spent, you should see five dollars in return. Many of our clients, from financial advisors to institutional firms, achieve returns as high as 10X or greater, making marketing and PR a key driver of client acquisition and business growth.
What factors affect pricing?
Pricing depends on several factors, including:
- Talent expertise and seniority: This is the biggest driver of cost. Rates vary based on the experience and specialization of the pros working on your campaigns. Our network includes over 1,000 rigorously vetted pros, with hourly rates typically ranging from $75 to $250. We’ll always match you with the best talent for your budget, ready to build credibility and deliver results in the financial sector.
- Project type: Whatever service(s) you’re looking for — e.g., strategy, content creation, PR, SEO, digital ads, staffing, AI solutions, design, branding, videos, sales, or translation — each has its own pricing structure and ballpark ranges.
- Scope and duration: Larger, ongoing campaigns often qualify for volume discounts, helping you maximize your marketing budget across multiple projects or client segments.
Try before you commit: trial projects
Not ready for a full commitment? Start with a trial project. It’s a low-risk way to experience the impact of our PR and marketing services before scaling up. Please inquire about potential discounts for introductory trial projects.
Three flexible payment models
When you’re ready to grow your marketing, we offer three flexible payment options:
- Monthly Retainer: Ideal for firms with ongoing marketing needs, this option locks in discounted rates and ensures your brand stays top-of-mind with potential clients.
- Open Purchase Order (PO): Set a budget for 6–12 months and access it as needed. Perfect for financial firms with evolving strategies or seasonal campaigns. Discounts apply.
- Ad Hoc: Great for one-off projects like promoting a new service, targeting specific client segments, or boosting visibility at financial events, this à la carte option provides custom quotes with no long-term commitment.
We’ll help you choose the payment model that best fits your goals. Rates can be based on hours, flat fees, or a combination, depending on the scope of your project.
Next steps
Ready to elevate your financial services marketing and PR? Contact us to discuss your goals and budget. We’ll craft a tailored marketing plan to help your firm build trust, attract clients, and grow in the competitive financial services market.