At Prose, we know every organization’s needs are unique—and so are their marketing budgets. Whether you're promoting a university, launching an online course, or boosting student recruitment, we’ll create a custom quote aligned with your unique goals. From schools and universities to online learning platforms and education services brands, we offer flexible marketing solutions to fit any budget.
Typical budget range & expected ROI
Our education clients typically invest between $3k and $30k per month in marketing services. But marketing isn’t just an expense—it’s an investment in growing your reputation, attracting students, and driving engagement. Aiming for a 5X ROI is a solid target, meaning for every dollar spent, you should see five dollars in return. Many of our clients, from traditional universities to EdTech platforms, achieve returns as high as 10X, making marketing a key driver of enrollment and institutional growth.
What factors affect pricing?
Pricing depends on several key factors, including:
- Talent expertise and seniority: This is the biggest cost driver. Rates vary depending on the experience and specialization of the pros working on your campaigns. Our network includes over 1,000 rigorously vetted pros, with hourly rates typically ranging from $75 to $250. We’ll always match you with the best talent for your budget.
- Project type: Whatever service(s) you’re looking for — e.g., strategy, content creation, PR, SEO, digital ads, staffing, AI solutions, design, branding, videos, sales, or translation — each has its own pricing structure and ballpark ranges.
- Scope and duration: Larger or ongoing campaigns often come with volume discounts, helping you get the most out of your marketing budget.
Try before you commit: trial projects
Not ready to dive into a long-term partnership? Start with a trial project. It’s a low-risk way to experience the impact of our marketing services before scaling up. Please inquire about potential discounts for introductory trial projects.
Three flexible payment models
When you’re ready to expand your marketing, we offer three flexible payment options:
- Monthly Retainer: Ideal for ongoing marketing needs, this option locks in discounted rates and ensures consistent visibility and enrollment growth.
- Open Purchase Order (PO): Set a budget for 6–12 months and access it as needed. Perfect for institutions with evolving strategies or seasonal recruitment cycles. Discounts apply.
- Ad Hoc: Great for one-off campaigns like launching a new program, promoting open days, or boosting visibility at education fairs, this à la carte option provides custom quotes with no long-term commitment.
We’ll help you choose the payment model that best fits your institution’s goals. Rates can be based on hours, flat fees, or a combination, depending on the project.
Next steps
Ready to elevate your education marketing? Contact us to discuss your goals and budget. We’ll create a tailored marketing plan to help your institution increase enrollment, build trust, and thrive in the competitive education space.