We’re flexible by design—you can provide as much or as little information as you like. Some clients give us detailed instructions, full outlines, and lots of supporting materials. Others prefer to offer just a few bullet points and leave the rest to us. No matter your style, we’ve got you covered.
- Hands-on: If you like to be thorough, our brief allows you to give us detailed instructions—everything from tone and style to specific goals and key details.
- Hands-off: If you’re short on time, you can jot down a few key points, and we’ll handle the rest, developing content based on our experience, research, and your previous feedback.
More detail = more personalized content
Generally, the more information you provide, the better we can tailor the content to your specific goals. By “better,” we mean that the content will align more closely with your vision. While we’re efficient and can save you time, investing a little upfront in a clear briefing will pay off in results.
Proactive approach
We also understand that sometimes it’s easier to react to a draft than to plan ahead. But here’s the deal: if we know your vision and preferences upfront, we’ll avoid any back-and-forth or major revisions after the draft. Planning during the briefing process is key, like an architect creating a blueprint before building a house—it’s an investment in getting it right the first time.
What we need from you:
- Brand voice and guidelines: Any existing style guides, content guidelines, or brand voice preferences.
- Project goals: Clear objectives, outcomes, or KPIs for the content—i.e., what you’re looking to achieve.
- Target audience: Key details about your audience, like demographics, pain points, or preferences.
- Specific requirements: Anything specific you have in mind, like tone, keywords, or content formats.
What we handle for you:
- Industry research: We dive deep into your industry, competitors, and trends to inform our content strategy.
- Content ideation: We propose ideas, angles, and topics based on our research and your objectives.
- Brief drafting: We draft comprehensive content briefs that include your input and our proactive research.
For the time it takes to fill out a content brief, wouldn’t it be easier to write the content myself?
Jotting down a few ideas and instructions is much quicker than planning, researching, writing, editing, and proofreading a polished piece of content. While any kind of delegation requires some upfront investment, the time savings over the long haul are clear.
And remember, content needs are ongoing. Most of our clients come to us for a sustainable, long-term content solution—and they stay. With Prose, you only have to share your brand guidelines once. We carry that knowledge into future projects, so the learning curve is a one-time deal. Unlike freelancers or in-house writers, we’re here day after day, year after year, ready to deliver consistent content.