Prose

On brief, on brand

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Can you adapt your writing style to match my brand’s voice?

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We pride ourselves on our ability to adapt our writing style to match your brand’s unique voice. Here’s how we do it:

Brand voice analysis:
- Initial consultation: We start with an in-depth consultation to understand your brand’s style, tone, voice, and key messaging.
- Review of existing content: We review your existing content, such as website copy, marketing materials, and social media posts, to get a sense of your brand’s voice. Or, if you’re aiming for a different style, we can look at any examples you love from other companies to help guide the tone.
Style guides:
- Brand guidelines: If you have a brand style guide, we use it as a reference to ensure consistency.
- External style guidelines: We can follow industry-standard style guides like AP Style, Chicago Manual of Style, or MLA, depending on your preferences.
- Custom style development: If you don’t have a style guide, we can help create one based on our analysis and your preferences.
Sample creation:
- Initial drafts: We draft sample content that matches your brand’s voice for your review.
- Feedback integration: We refine the content based on your feedback until it perfectly aligns with your brand’s tone and style.

It’s always an iterative process, but it’s one of the things we do best. We pride ourselves on getting up to speed quickly, and we won’t stop until we get it just right!

How do you capture our brand's unique style and voice to make the writing sound authentic?

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Staying true to a brand’s authentic style is challenging, and few writers (or agencies) do it successfully.

But at Prose, it’s one of our strengths. Founded by a professional ghostwriter with a background in corporate comms, we’ve mastered the art of capturing a brand’s signature style and voice—and we prove it, year after year, client after client. Here are the “lucky 7” ways we do it:

1. Skilled journalists and copywriters

Our network features seasoned wordsmiths whose careers depend on quickly discerning and duplicating a client’s voice.

2. Perfect match-making

We handpick writers based on both content type and brand voice:

Content type expertise: Whether you need punchy, personable social media posts or detailed, technical white papers, we match you with a writer experienced in that format—with a portfolio to prove it.
Voice alignment: Whether your brand voice is warm and fuzzy, terse and techy, or dynamic and bold, we’ll match you with a writer who’s worked with similar brands and has samples to match.

3. Background research

We invest time in reviewing your website, branding guidelines, and any additional materials you provide to truly understand your style and what makes your organization unique.

4. Thorough briefing process

Whether you prefer video calls, emails, or traditional content briefs (ours or yours), we’re adept at understanding your stylistic preferences and goals from the outset.

5. Fast learners

Our writers and editors are quick to ramp up, dedicated to learning your brand inside and out—fast. Though we may not know your brand like someone who’s been with you for years, we close that gap quickly.

6. Free revisions

If we don’t get it right the first time, we offer complimentary revisions to ensure the content perfectly aligns with your brand’s voice and style.

7. Personal editors

For larger projects or ongoing campaigns, we assign a dedicated editor to your account, ensuring every piece of content reflects your brand’s established voice and style.

Are you able to ghostwrite in the voice of specific executives?

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Yes! As a ghostwriter-founded agency, we specialize in capturing the authentic voice of executives across various content types—whether it’s contributed bylined articles, speeches, or internal communications. Naturally, it’s an iterative process, but we’re committed to getting it right—quickly.

Here’s how we ensure our writing perfectly reflects your executive’s unique voice:

We pick the right writer:
We don’t just choose any ghostwriter—we select someone with industry expertise, experience working with similar executives, and a personal style that aligns with the executive’s voice and messaging goals.
Voice analysis and adaptation:
- Interviews and discussions: We conduct phone or video interviews to grasp the executive’s communication style, preferred tone, and key messaging.
- Review of previous work: We analyze past writings, speeches, videos, and public appearances to immerse ourselves in their established voice.
- Aspirational material: Executives sometimes have aspirational figures or voices they want to emulate (e.g., “I want to be the Gary V of fintech” or “the Malcolm Gladwell of B2B manufacturing”), and we use these examples to refine the voice.
Personalized approach and stylistic alignment:
- Detailed notes: We take thorough notes during all interactions and research to capture every nuance—be it specific phrases or stylistic patterns the executive frequently uses.
- Tailored tone: Whether the voice is casual, authoritative, inspirational, or conversational, we ensure that the content is perfectly aligned with the executive’s desired tone.
Draft, feedback, and refinement loop:
- Initial drafts: We craft initial drafts that reflect the executive’s voice but also present them in their best light.
- Collaborative revisions: We work closely with the executive to refine the content based on feedback until the final piece is a seamless representation of their authentic voice.
Consistency across content:
If your executive requires ghostwriting for multiple formats—whether it’s blogs, speeches, or op-eds—we ensure that their voice remains consistent and on-brand across every piece of content.

How strategic is Prose when it comes to writing within the bigger brand picture?

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At Prose, we’re highly strategic—and even offer strategy as a stand-alone service.

By default, we ensure that all content we create aligns with your brand’s messaging and broader goals, whether that’s increasing awareness, driving engagement, or generating leads. Here’s how we do it:

Deep understanding of your objectives: We take the time to understand your brand’s vision, mission, and goals, so the content we produce supports your strategy on a larger scale.
Brand consistency: We focus on maintaining a unified message across all platforms and channels, ensuring that everything we write is aligned with your brand’s voice and tone. (In other words, both your marketing and comms teams will be happy.)
Data-driven approach: We don’t just create content and walk away. Whenever feasible, we use data to track performance, making adjustments along the way to keep your content effective and aligned with your evolving strategy.

Our goal is to produce content that doesn’t just sound good, but also moves the needle on your most important business objectives.

Can you help us develop a formal content strategy?

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Yes, we offer a full range of content strategy services tailored to your business goals and audience needs. To learn more, check out the "Content strategy" section of our Marketing Strategy page. Here are the main services we offer:

Content strategy & development: Ready to turn your content from blah to brilliant? We craft comprehensive, results-driven strategies by first gaining a deep understanding of your objectives, audience, and industry. From there, we develop a tailored plan that includes clear goals, relevant content themes, and an editorial calendar. We ensure effective distribution across multiple channels—social media, SEO, email marketing—and continually track performance to optimize your strategy for long-term success.
Content audit & refresh: Think of our content audit as a refresh for your entire content archive. We’ll review, update, and revitalize outdated content, enhancing SEO, tightening messaging, and ensuring everything aligns with your brand’s voice and strategy.
Editorial calendar creation & management: Struggling with content chaos? We’ll organize your entire content flow, creating a seamless editorial calendar that keeps everything running smoothly. From ideation to deadlines, we’ll make sure every piece is timely, relevant, and aligned with your marketing goals.
Editorial style guide creation: Consistency is key, and our editorial style guides ensure your brand’s voice, tone, and style remain unified across all platforms. Clear, user-friendly, and efficient, our style guides streamline the content creation process and eliminate confusion.
Hybrid AI-human content strategy: Why settle for one when you can have the best of both? Our hybrid approach combines AI’s data-driven insights with human creativity, producing content that’s smart, engaging, and highly personalized to your brand’s goals.‍
Standing up an in-house content operation: Ready to build your content dream team? We’ll help you establish a high-performing in-house content operation—from hiring the right talent to setting up processes that ensure your team delivers high-quality content consistently. Need ongoing support or training? We’ve got you covered.

How do you create compelling content without being in-house or knowing our offerings inside-out?

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Creating top-tier content without being physically in-house is entirely achievable through a structured and collaborative approach—following all the standard best practices of remote work.

After 10+ years of experience, we’ve perfected the process, ensuring a fast learning curve so you won’t feel like, “We could’ve just done it ourselves.” Sure, there’s a learning curve, but we make it quick and often a one-time process, saving you significant time and effort over the long haul. Our goal is to be your sustainable content solution.

One important note—if the goal is content marketing, the focus should be on industry topics, meaning these educational pieces don’t always need to reference your products or services. However, when deep expertise about your inner workings is required, here’s how we get up to speed:

Discovery process:
We begin with in-depth consultations, detailed questionnaires, and interviews with your internal experts to understand your offerings, brand, and challenges. We respect your team’s time, focusing only on information we can’t find elsewhere.
Reading up on your company:
We thoroughly read your website, marketing collateral, and any other materials you provide—on our own time.
Thorough research and audience analysis:
We conduct extensive research on your industry, competitors, and market trends while analyzing your audience to ensure content speaks directly to their needs and pain points.
Ongoing collaboration:
Through regular meetings and access to your existing materials, we ensure the content accurately reflects your brand and offerings.
Content briefs for alignment:
For each project, we develop detailed content briefs outlining objectives, key messages, and style. You review and approve these briefs before we begin, ensuring complete alignment.
Pilot content and feedback:
We often start with a pilot project to showcase our approach. Your feedback helps us refine and perfect the content in an iterative process.
Flexible process:
Our workflow includes drafts, revisions, and continuous feedback to guarantee quality and relevance, evolving with your needs over time.

This approach allows us to deliver content that feels like it’s crafted from inside your organization, while leveraging the expertise and flexibility of an external team.