Prose

Absolutely; at Prose, we’re not just a marketing agency—we’re your strategic partner, seamlessly integrating with your consulting firm’s unique structure. Here’s how we work closely with your individual partners and consultants as your primary go-to vendor:

Centralized hub for your marketing needs: Whether we’re working directly with your marketing department or serving as a central hub for individual partners and consultants, we tailor our approach to your firm’s specific needs. From strategy consulting to IT transformation, we collaborate with every practice area, ensuring that all your marketing efforts are aligned, cohesive, and effective.
Streamlined and centralized workflow: When we’re your primary resource, we design a workflow that fits right into your existing processes. We integrate with your project management tools—whether it’s Slack, Teams, or Asana—so operations run smoothly without you having to adapt to new systems. This way, requests are handled efficiently, and we deliver top-tier results that meet your firm’s standards.
Practice-specific expertise: We speak the language of each consulting practice—whether it’s M&A advisory, digital transformation, or financial services. Our team collaborates closely with individual partners and consultants, leveraging deep industry knowledge to create marketing content and campaigns that resonate with your target audience.
Dedicated account manager: Each partner or practice area gets a dedicated account manager—a single point of contact who ensures streamlined communication. Whether you need an update, have a strategic question, or want to brainstorm ideas, your account manager is always just a call or click away, giving you the personalized support you need.
Regular meetings and updates: We schedule regular check-ins with partners, consultants, and your marketing teams to discuss progress, gather feedback, and refine strategies. These meetings keep everyone on the same page and ensure that our efforts are always aligned with your firm’s evolving goals.
Clear reporting and analytics: We believe in transparency. That’s why we provide detailed reports and analytics that are easily accessible to all relevant stakeholders. These insights allow everyone to track progress, make informed decisions, and celebrate successes along the way.
Scalable solutions: Whether you need support for a major initiative or ongoing marketing across multiple practices, we provide scalable solutions. As your firm grows and evolves, our services adapt to meet your changing needs.
Confidentiality and security: We understand that confidentiality is crucial in consulting. Rest assured, all communications and proprietary information are handled with the highest level of security, protecting your firm’s integrity every step of the way.

By positioning Prose as your central marketing resource, we streamline your efforts and ensure direct, efficient collaboration with your partners and consultants.

Ah, the classic consulting conundrum! Here’s the insider tip: It’s not about choosing one or the other—it’s about blending both for maximum impact. Most top consulting firms handle core marketing tasks in-house while relying on external experts to amplify their brand and scale efficiently. Let’s break it down:

Why work with a consulting-focused marketing agency?

Industry expertise: A marketing agency that specializes in consulting knows B2B marketing like the back of their hand. They understand your world—whether it’s navigating complex decision-maker dynamics or crafting thought leadership content that sets your firm apart. They know how to position your unique value proposition so it resonates with the C-suite and beyond.
Cost efficiency: Building a full in-house marketing team is like opening a new practice area—it's resource-heavy. With an agency, you get access to a diverse team of specialists without the ongoing costs of salaries, benefits, and training. It’s like tapping into a seasoned team of marketing pros without the long-term commitment.
Flexibility and scalability: Consulting firms need to pivot quickly—whether you’re prepping for a major report launch or experiencing quieter periods. An agency gives you the flexibility to scale up or down as needed, ensuring you’re always operating efficiently without having to juggle headcount and hiring.
Fresh perspectives and innovation: Just like you bring fresh insights to your clients, an external agency can bring new ideas to your marketing strategy. Agencies are on top of industry trends and digital innovations, helping you stay ahead of the game—just like you help your clients navigate their challenges.
Comprehensive services: Whether it’s crafting thought leadership content or fine-tuning your SEO strategy, agencies offer a full suite of services designed specifically for consulting firms. It’s like having a specialized team handling every facet of your marketing, aligned with your strategic objectives.
Speed and efficiency: Time is money in consulting, and agencies are built to move fast. They can launch campaigns quickly, make real-time optimizations, and respond to market shifts as they happen. This keeps you agile and ready to seize opportunities while your competition is still figuring things out.
Maximized ROI: Just like you help your clients optimize their resources, agencies specialize in squeezing the most out of your marketing budget. Their expertise ensures that every dollar works harder, delivering measurable results that align with your firm’s goals.

Bottom line: Partnering with a consulting-focused marketing agency allows you to leverage specialized knowledge and resources that complement and enhance your in-house team’s efforts. It’s all about combining strengths for a smarter, more effective marketing strategy.

Of course! Just like any great consulting project, a winning digital marketing strategy starts with a solid plan. Here’s how we’ll help you craft a strategy that not only attracts clients but makes your firm shine:

Clarify your objectives:
First things first—what’s your end game? Whether it’s generating leads, boosting brand visibility, or positioning yourself as the go-to thought leader, we’ll help you define clear, actionable goals. It’s like setting the destination on your GPS before you hit the road.
Know your audience inside out:
Who are the clients you want to attract? We’ll dig deep into your target audience—the industries they operate in, their pain points, and what drives their decision-making. This isn’t just demographics; it’s about truly understanding the minds of the decision-makers you want to reach. The better we know them, the better we can speak their language.
Take stock of where you stand:
Before we chart a course, we’ll audit your current digital presence. From your website and content to SEO and social media, we’ll assess everything to pinpoint what’s working and where there’s room for improvement. Think of it as a digital health check for your firm.
Scope out the competition:
Just like you wouldn’t take on a consulting project without knowing the competition, we’ll analyze your competitors' digital strategies. We’ll find the gaps where your firm can shine and lead the conversation, helping you carve out a unique position in the market.
Build the blueprint:
Armed with this intel, we’ll design a custom digital marketing strategy that aligns with your goals. From key messages to content calendars, we’ll map out a game plan that puts your firm front and center in all the right channels. It’s your roadmap to success—clear, actionable, and built to drive results.
Align with your brand identity:
Your strategy isn’t just about what you say, it’s how you say it. We’ll make sure everything—from your content’s tone to your visuals—aligns with your firm’s brand. This creates a consistent, cohesive experience that reinforces your firm’s position and resonates with your audience.
Set clear metrics for success:
What gets measured gets managed, right? We’ll establish key performance indicators (KPIs) so we can track how your strategy is performing. These aren’t just vanity metrics—they’ll give us insights into what’s working and where we can fine-tune for even better results.
Stay agile and adapt:
The digital world is ever-changing, and your strategy needs to be just as flexible. We’ll provide ongoing consultation, tweaking and adjusting as needed to keep your strategy relevant and effective. Just as you’d adapt your consulting approach with fresh data, we’ll ensure your marketing strategy stays sharp and on point.

Bottom line:
Building a formal digital marketing strategy is about laying the groundwork for long-term success. It’s not just a list of tactics—it’s a comprehensive plan that aligns with your business goals, speaks to your audience, and drives real results. Ready to create a strategy that attracts more clients? Let’s partner up and build your roadmap to success.

For more information, check out our strategy page.

At Prose, we know every consulting firm’s needs are unique—and so are their marketing budgets. Whether you're attracting new clients, promoting specialized services, or positioning your firm as a thought leader, we’ll create a custom quote tailored to your goals. From boutique firms to global consultancies, we offer flexible marketing solutions to fit any budget.

Typical budget range & expected ROI

The consulting firms we work with typically invest between $3k and $30k per month in marketing services. But marketing is more than just an expense—it’s an investment in building your brand, generating leads, and driving growth. Aiming for a 5X ROI is a strong goal, meaning for every dollar spent, you should see five dollars in return. Many of our consulting-industry clients achieve returns as high as 10X, making marketing a key driver of client acquisition and business development.

What factors affect pricing?

Several key factors influence pricing, including:

Talent expertise and seniority: This is the biggest driver of cost. Rates depend on the level of experience and specialization of the pros working on your campaigns. Our network includes over 1,000 rigorously vetted pros, with hourly rates typically ranging from $75 to $250. We’ll always match you with the best talent for your budget.
Project type: Whatever service(s) you’re looking for — e.g., strategy, content creation, PR, SEO, digital ads, staffing, AI solutions, design, branding, videos, sales, or translation — each has its own pricing structure and ballpark ranges.
Scope and duration: Larger or ongoing campaigns often qualify for volume discounts, helping you stretch your marketing budget across multiple initiatives.

Try before you commit: trial projects

Not ready for a full commitment? Start with a trial project. It’s a low-risk way to experience the impact of our marketing services before scaling up. Please inquire about potential discounts for introductory trial projects.

Three flexible payment models

When you’re ready to elevate your marketing, we offer three flexible payment options:

Monthly Retainer: Ideal for firms with ongoing marketing needs, this option locks in discounted rates and ensures consistent visibility and lead generation.
Open Purchase Order (PO): Set a budget for 6–12 months and draw from it as needed. Perfect for firms with evolving services or flexible marketing strategies. Discounts apply.
Ad Hoc: Great for one-off campaigns like launching a new service, targeting specific industries, or boosting visibility at consulting events, this à la carte option provides custom quotes with no long-term commitment.

We’ll help you choose the payment model that best suits your firm’s needs. Rates can be based on hours, flat fees, or a combination, depending on the project.

Next steps

Ready to elevate your consulting firm’s marketing? Contact us to discuss your goals and budget. We’ll create a tailored marketing plan to help your firm build authority, attract clients, and grow in a competitive consulting market.

Prose knows Consulting