Prose

Your branding journey

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What's the typical timeframe for the branding process?

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The timeline for branding depends on the scope and complexity of your project. Some move quickly, while others may take longer due to factors like in-depth research, design revisions, or team collaboration.

Got a deadline? No problem—we can work backwards from that to keep everything on track. At Prose, we pride ourselves on working faster than traditional agencies.

To save you a Google search, here are some general industry benchmarks:

Smaller branding projects (like logo design or a brand refresh) typically take 4-6 weeks.
More comprehensive branding (strategy, research, full visual identity) can take 3-4 months.
Large-scale rebrands for established businesses or new markets? Expect around 6 months or more.

We don’t do cookie-cutter. We’ll work with you to set clear expectations and keep you updated at every step, making sure the process—strategy, design, launch—is tailored to your business.

In the end, it’s all about crafting the perfect brand for you.

How involved will I be in the branding process?

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Your input is crucial, but don’t worry—we’re not going to need hand-holding. While we love your ideas and feedback, we’ll also push back when necessary and bring our own fresh concepts to the table. We don’t just echo your suggestions; we think critically and ensure every decision is backed by solid reasoning.

This way, you stay involved where it counts, without having to manage every little detail. The result? A well-crafted brand that’s both strategic and true to your vision.

What's your process for incorporating feedback and making revisions?

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Your feedback is key to getting the brand right. Here’s how we make sure your input is heard and applied every step of the way:

Consultation: We kick things off with a deep dive into your goals and vision, ensuring we’re aligned from the start.
Regular updates: At key milestones, we check in with you to gather feedback and fine-tune as we go.
Revisions: We’ll revise and tweak based on your input until you’re thrilled with the result—no limit on getting it right.
Clear communication: You’ll have a dedicated point of contact to keep the process smooth, streamline feedback, and avoid bottlenecks.

In short, we make sure your voice is front and center throughout the process.

After the initial exercise is complete, do you offer ongoing brand management and support?

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Yep—100%. We’re not the type to do the work and disappear. Branding is a living, breathing process, and we’re in it for the long haul. Here’s how we keep supporting you:

Regular check-ins: We’ll monitor your brand’s performance to ensure it stays relevant and continues to resonate with your audience. If needed, we can refresh the visuals, update messaging, or pivot to market shifts.
Strategic support: Whether it’s new campaigns, content creation, or social media management, we’re here to help your brand evolve and grow.
Crisis management: If a crisis hits, we’re ready to jump in with reputation management and crisis communication.
Ongoing access: You’ll always have a direct line to us for questions, support, or new projects. We’ll tailor our involvement to fit your needs, whether it’s regular touchpoints or the occasional update.

In short, we’ve got your back for as long as you need us to keep your brand thriving.