Prose

Prose knows AEC



What sets Prose apart as an AEC marketing agency?



For over a decade, Prose has been laying the foundation for success—turning built-industry expertise into proven results. From navigating complex RFPs to crafting campaigns that really resonate, we know what it takes to elevate AEC firms. Here’s just a glimpse of what makes us stand out:

We’re at home in the built environment
From architects to contractors, engineers to MEPs, we’ve spent years helping firms like yours build solid marketing foundations. There’s no need to sketch out your world—we already know the lay of the land. We hit the ground running, translating your expertise into marketing that resonates.
Top 1% AEC pros, handpicked for you
Resumes don’t tell the whole story. That’s why we scout, vet, and handpick the top 1% of AEC marketing pros—people who live and breathe the built environment. We bring highly niche talent to your team, so you can focus on what you do best: building.
Content that’s concrete, with real results
We don’t just create content—we construct it to drive results. From RFPs that seal the deal to thought leadership that sets your firm apart, we’ve spent over a decade turning content into your most powerful sales tool. With Prose, your content won’t just get clicks—it’ll build your business.
We build trust, not just hype
In a landscape of lookalikes, we make your firm stand tall. Our all-in-one marketing solutions cement your brand, supercharge your SEO, and drive high-impact SEM campaigns that bring out your firm’s unique strengths. We dig deep to highlight your standout features, building trust and lasting results.
Fast, friendly, flexible service
As a builder, you know service and timelines matter. We work backward from your deadlines, adapting our workflow to fit your needs. Our friendly, culture-driven team ensures you get custom service that fits your project like a glove. With Prose, it’s seamless, timely, and flexible.
Sustainability that speaks volumes
Green goals, golden results. Sustainability isn’t just a trend—it’s a mandate, and we’re here to help you amplify it. Whether it’s LEED certifications or cutting-edge green buildings, we create omnichannel campaigns that highlight your eco-friendly projects and connect with green-minded clients.

At Prose, these are just a few of the reasons why we’re more than just a marketing partner—we’re here to help you build lasting success.

How knowledgeable are your AEC pros? Do any hold PE or AIA credentials?



Our vetted AEC marketing pros aren’t just experts—they're industry insiders who know how to elevate your brand with precision. Here’s why they’re the real deal:

Industry savvy: Our pros live and breathe architecture, engineering, and construction. They’re always on top of the latest—whether it’s cutting-edge BIM tech or the shift toward sustainable building practices.
Credentialed experts: Some of our pros even carry the coveted PE (Professional Engineer) or AIA (American Institute of Architects) credentials. These aren’t just marketers—they’re technical wizards who understand the nuts and bolts of your industry.
Marketing and writing wizards: Knowing AEC is only part of the game. Our network is packed with digital marketing gurus who crush it in SEO, SEM, content, and email campaigns—combining deep industry knowledge with top-tier marketing skills that get results.

With us, you’re not just getting a marketing partner—you’re getting AEC experts who are ready to build your brand to the next level.

How much should we budget for AEC marketing?



At Prose, we know every AEC firm’s blueprint is unique—and so is your marketing budget. Whether you’re looking to win more bids, attract key stakeholders, or raise your firm’s profile, we’ll craft a custom quote that fits your specific goals. From boutique architecture firms to construction powerhouses, we’ve got budget-friendly solutions for every need.

Typical budget range & expected ROI:
Most of our AEC clients invest between $3k and $30k per month. But remember, marketing isn’t just an expense—it’s an investment. Aiming for a 5X ROI is a smart move, meaning for every dollar you spend, you should expect five dollars in return. Some of our architecture, engineering, and construction clients even see a 10X ROI or greater, cementing their spot in the market.
What factors affect pricing?
Several factors drive pricing, including:
- Talent expertise and seniority: The biggest factor. Our pros have hourly rates ranging from $75 to $250, depending on their experience and specialization. Whether it’s a junior strategist or a senior content guru, we’ll match you with the right pro for your budget.
- Project type: Each service—strategy, content, PR, SEO, digital ads, staffing, AI solutions, design, branding, videos, sales enablement, or translation—has its own pricing range.
- Scope and duration: Larger projects and longer timelines often qualify for volume discounts or special rates.
Try before you commit: trial projects
Not sure where to start? Consider a trial project—it’s a no-risk way to see what we can do. Ask about discounts for first-time clients!
Three flexible payment models:
We offer three ways to pay:
- Monthly retainer: Ideal for ongoing needs. Get discounted rates and consistent campaign support through every phase of your project.
- Open Purchase Order (PO): Set a budget for 6–12 months and use it as needed. Great for firms with fluctuating demands—discounts apply.
- Ad hoc: Perfect for one-off projects or special campaigns. Get custom quotes with no long-term commitment.

Next steps

Ready to dive in? Let’s chat about your goals and budget. We’ll create a customized plan to help your firm build a reputation that lasts—brick by brick.

Should I work with an AEC marketing agency or hire in-house?



Ah, the classic debate… Here’s the insider tip: you don’t have to pick just one. The smartest AEC brands mix in-house talent with agency expertise to get the best of both worlds. Here’s why teaming up with an AEC-savvy marketing agency is a game-changer:

Industry savvy: A qualified agency knows architecture, engineering, and construction like it’s their bread and butter. They understand your unique challenges and opportunities.
Cost efficiency: Building an entire in-house marketing team? Pricey. With an agency, you tap into a network of experts—no training costs, benefits, or overhead.
Flexibility and scale: Whether you need to ramp up for a big project or dial it back during quieter times, an agency scales with ease—no hiring headaches or layoffs.
Fresh ideas and innovation: Agencies bring fresh perspectives, stay ahead of trends, and deliver cutting-edge strategies that keep your firm ahead of the curve.
Full suite of services: SEO, social media, content creation—an agency offers the whole marketing toolkit. It’s like having a full marketing department at your fingertips.
Speed and efficiency: Agencies move fast. Need a campaign launched yesterday? They’ve got the agility and resources to make it happen quickly.
Enhanced ROI: Agencies often deliver stronger results, making your marketing dollars stretch further with smart strategies and a bigger return.

Bottom line? Partnering with an AEC-savvy marketing agency supercharges your in-house efforts, helping you scale, innovate, and thrive.

How do you vet and select AEC pros for our projects?



We vet AEC pros with the same precision you bring to drafting blueprints. Here’s how we handpick the perfect fit for your project:

Deep dive into credentials: We start by combing through qualifications—prioritizing PE (Professional Engineer) and AIA certifications, degrees, and specialized training. We want pros with serious technical chops.
Experience is key: We don’t just glance at portfolios; we dig deep. We look for hands-on experience in architecture, engineering, or construction that matches the scope of your projects. A solid track record? Non-negotiable.
Soft skills matter: It’s not just about technical know-how. We vet for strong communicators, collaborators, and problem-solvers—people who can navigate challenges and work seamlessly with your crew.
Cultural alignment: Beyond qualifications, we ensure our pros fit with your company culture and project demands, so they can hit the ground running.
Client feedback: We go beyond résumés. Client feedback and references tell the real story, and we only recommend pros who have glowing endorsements to back them up.

By the time a candidate reaches you, they’re thoroughly vetted, perfectly matched, and ready to make an impact.

How can I test if Prose is a good fit for us?



We get it—choosing the right marketing partner for your AEC firm is no small decision. That’s why we offer a risk-free, discounted trial project. No upfront costs, no long-term commitments—just results. Here’s how it works:

Tailored to your blueprint: We take on a project that aligns with your specific goals—whether it's shining a spotlight on your latest architectural feat, engineering innovation, or construction expertise.
No upfront costs: You don’t pay a cent until the project meets your standards. We earn your trust through our results, not contracts.
Mutual fit: The trial gives you a no-risk way to test the waters. You’ll see our pros in action, and we’ll get to know your unique needs.
No long-term commitments: No strings, no obligations. Just a simple way to see if we’re the right fit for your firm—on your terms.
Proven success: Some of our best partnerships started with a trial. We’re confident you’ll see the value we bring to the table.

Curious about what Prose can build for you? Let’s chat about creating a custom trial project that meets your needs.