Prose

Rates & results

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How do you charge for setting up and managing our paid ads?

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At Prose, we keep our pricing simple, transparent, and flexible—no surprises, just a structure that works for you.

After chatting about your unique needs, we’ll provide a tailored quote. In general, here’s how it breaks down:

Setup fee:
- Initial setup: This one-time fee covers everything from setting up your ad accounts, structuring campaigns, keyword research, ad copy creation, tracking setup, and ensuring you’re ready to hit the ground running.
- Cost: Typically ranges from $500 to $5,000+, depending on the complexity of your campaigns. Think of it as building a rock-solid foundation for ad success.
Monthly management fee:
- Percentage of ad spend: We typically charge 10% to 20% of your monthly ad spend. This industry-standard model aligns our success with yours, as we’re motivated to optimize your ad spend effectively.
- Flat rate: For clients with a consistent or high ad spend, we may offer a flat monthly management fee to keep things predictable and easier for budgeting.
Additional services:
- Creative development: Need custom graphics, videos, or landing pages? We’ve got you covered, with separate fees for creating those extra creative assets.
- Consultation and strategy: From A/B testing to competitor analysis and advanced analytics, we offer ongoing strategic consultation to keep your campaigns sharp and effective.
Performance bonuses (optional):
- Results-driven incentives: If it makes sense on both sides, we can offer performance-based incentives tied to specific KPIs. That way, we’re laser-focused on crushing your goals.

Bottom line: We’ll customize a package that fits your needs like a glove, blending setup, management, and creative services to keep your campaigns winning.

What’s a good monthly budget for ad spend?

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There’s no magic number—it all depends on your business size, industry, goals, and how competitive your market is. But here’s a general breakdown:

Smaller businesses: You might want to start with a modest budget to test the waters and see what works.
Larger companies: You’ll likely need a bigger budget to keep visibility high and drive strong results.
Competitive industries: If you’re in a crowded space, be prepared to spend more to cut through the noise.
Niche markets: You might see success with a smaller spend if your audience is more targeted.

The key is aligning your budget with your goals—whether it’s building brand awareness, generating leads, or driving sales. A smart move is to start with a test budget and scale as you see results.

No two businesses are the same, so we’ll work with you to create a budget that fits your needs and goals. Let’s chat about what makes the most sense for you.

Can we work on a pay-for-performance basis?

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Pay-for-performance can be appealing, but it comes with a few tricky factors—like complex metrics and external influences that can skew the results. That said, we’re open to hybrid models in certain cases. When it makes sense, we can combine a base management fee with performance bonuses tied to specific KPIs. This way, our goals stay aligned, and we have the resources to keep delivering top-tier results.

Let’s talk about what works best for you. We’ll figure out if a performance-based model or a custom hybrid approach is the right fit to drive your success.

When can I expect to see results from my ads?

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It depends. You might notice some traction right out of the gate, but in most cases, it takes a few weeks—or even a couple of months—to see the full impact. Why? Because good things take time, and we’ll be fine-tuning your campaigns along the way.

Factors like your industry, target audience, and campaign goals all come into play. As we make ongoing tweaks, performance will steadily improve, leading to more consistent, meaningful results over time.

What metrics do you track to gauge the success of paid media campaigns?

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We don’t track metrics just for the sake of it—we focus on what matters for your goals. Here are some of the key performance indicators (KPIs) we might track, depending on your business and industry:

Impressions: How many times your ad is shown. Great for visibility, but only if it drives engagement.
Click-through rate (CTR): The percentage of people who click your ad. A higher CTR means your ad is hitting the mark.
Cost per click (CPC): What you’re paying for each click. Lower CPC is nice, but quality clicks matter most.
Conversion rate: The percentage of clicks that turn into actions—purchases, sign-ups, etc. That’s where the magic happens.
Cost per acquisition (CPA): How much it costs to get a lead or customer. Critical for measuring ROI.
Return on ad spend (ROAS): How much revenue you’re generating for every dollar spent. A higher ROAS = more bang for your buck.
Quality score: Google Ads’ way of ranking your ad based on relevance and user experience—affects ad rank and CPC.
Engagement metrics: Likes, shares, comments, video views—especially important for social media.
Bounce rate: How many people leave your landing page without taking action. A lower bounce rate means better relevance.
Lifetime value (LTV): The total value a customer brings over time. It helps gauge the long-term impact of your campaigns.
Ad position & frequency: Where your ad appears and how often it’s seen. Essential for visibility and avoiding ad fatigue.

We’ll create a custom tracking plan that zeroes in on the metrics that matter most to you. Let’s talk!

Is there a discount if I bundle SEM with other services like SEO?

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Yes, we offer custom discounts when you bundle SEM with other services like SEO. Not only do you save money, but bundling also helps create a more cohesive, results-driven strategy.

Many clients add services like content creation, design, and PR to their package for even more impact. We’ll work with you to build a tailored solution that fits your needs—seamless integration, unified reporting, and a strategy that works across the board.

Just request a proposal, and we’ll put together the best options for your goals.