Please visit our website copy page to initiate an order or learn more about this solution, including pricing.
How do I order website copy?
How does Prose know what to write for each web page?
You tell us — on the content brief. For each web page, you have the opportunity to answer a series of questions. You can tell us what you want us to include on the page, the desired call to action, and any sources to consult. You can offer links or upload materials such as bullet points, notes, and current site copy you want rewritten. You can also share links to other web pages that you love, including those of competitors. Our experienced writers will use these materials as a reference point for crafting copy that resonates with the style you prefer.
The structure of the content brief allows you to provide either a great deal of raw material or very little. Click here to learn more about the information you should provide and what type of content Prose can generate.
We're still planning our website and don't know exactly which pages we'll need…
If your website is a work in progress, that’s no problem. Many clients place several separate orders for website copy. You can place an order for the pages you need now, and additional orders when you reach a decision about the rest.
How is website copy delivered?
When your website copy is ready, you’ll be emailed a link (also accessible from your dashboard) to view it on our platform text editor. From here, you can simply copy/paste the text into your chosen web platform (e.g., WordPress, Squarespace) or download it as a .doc file to share with your developers.
We need many pages, written in different ways at different times. How can we keep track of our projects without getting confused?
With Prose, you don’t have to get tangled in a million email threads with drafts at various stages of completion and revision. Our free cloud platform makes it easy to track the status of each web page we are writing for you. On your dashboard, you’ll be able to see a full list of the website pages and the deadline and status of each one.
We have a large website. How many pages can Prose handle?
As many as you need. Some of our clients’ websites contain only a few basic pages (e.g., "About Us," "Our Products," and "FAQs") while other sites contain literally hundreds of pages.
How many words does Prose write for each web page?
Length is up to you. On the content brief, share your preference for how long the pages should be. We recommend 300-400 words per page — more concise than an article, but more substantial (and SEO-rich) than a dash of copy.
Once you’ve selected your length, we’ll assume that you want all your pages the same length. If some of your pages should be much longer or shorter, you’ll want to create a separate order for each length. For example, you can create one order for all the pages of 400 words and another order for all the pages of 600 words.
Can Prose help us rewrite our existing website?
Yes. In addition to crafting original web copy, we regularly rewrite copy for existing websites. Here are some of the most common reasons that brands ask us to rewrite web copy:
- Current copy is poorly written
- Current information is outdated
- Rebranding of the company or department
- Refocusing of the business model, or expanding of services
- Desire to appeal to a different audience
We like the existing content on our site, but it needs minor updating or editing. Can Prose edit or proofread it (as opposed to rewriting it)?
In addition to writing, can you design or redesign my website?
Unfortunately, no. We specialize in writing and do not offer web design or development services. But we can refresh your existing copy or create dynamic original copy for that new design!
(In many cases, we are also happy to recommend capable development / design firms.)