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Frequently Asked Questions

All About Prose

Top 20 Questions
Working with Prose
Your Account
Our Writers
Ordering
Topics
Reviewing and Revising
Approving and Exporting
Pricing
Billing
For Agencies

Content Types

Blog Posts
Social Media Posts
White Papers, E-Books & Case Studies
Bylined Articles
Press Releases
Copywriting
Website Copy
Video Scripts
Speeches
Editing & Proofreading

How does the process work?

1. Tell us about your project

It’s quick and easy to order content from Prose. Just fill out a short brief telling us how and when you want your content, and we'll get started ASAP. Need help coming up with topics? We can do that, too.

2. We Build Your Editorial Dream Team

We give you your own personal editor-in-chief, a talented editor working in-house in NYC who will manage, assign, and edit your projects. For every project, your editor will handpick the perfect writer (or team of writers) from our carefully curated private network of more than 1,000 world-class journalists and copywriters. We’ll select an expert who knows your industry and content type — with a style that suits your brand.

3. We Write (and Edit!) Your Content

Your content will be written by a professional writer or journalist who knows your industry and is an expert in your content type. But we don’t just match you up with a writer and walk away. For extra quality control, all content is carefully edited and proofread by a dedicated in-house editor before it hits your desk. Your editor will ensure that all your content has a consistent style and tone — the unique voice of your brand.

4. Review & Refine

Receive your content quickly — typically within three to five business days. (You set the deadline when you order.) If you’re pleased with the draft, approve it right from your inbox. If we miss the mark, you’re covered — we offer up to two rounds of free revisions with every project.

5. Pay & Publish

Happiness guaranteed! Payment is simple and fast once you’re satisfied with your content. As soon as you click “Approve,” your account will be charged. Save your content in nearly any format, or publish it to any network.

How do I get started?

Getting started is simple and risk-free:

1. Sign up to gain access to a personal dashboard where you can order new content and track projects. No credit card is required, and you may cancel anytime.

2. Start a new project. Select the type of content you need (e.g., a blog post) and provide instructions in our short content brief. We'll get started — and if you're not happy with the results, we offer two rounds of revisions for free!

Need help or want to chat by phone before you begin? Contact us anytime.

Which types of content can I order?

We handle just about any type of writing your brand could need.

We specialize in blog posts, social media posts, white papers / e-books, bylined articles, press releases, copywriting (emails, product descriptions, or marketing collateral), scripts, and speeches. We also offer editing and proofreading services.

Have another writing format in mind? Simply request a quote for your custom content type. We’ll get back to you within 24 hours.

How do I order content?

Ordering new content is quick and easy. Once you've created a free account, you can place an order 24/7. Just sign in and select the type of content you wish to order. (If the type of content you need isn’t shown, simply choose the option at the bottom — "Have another type in mind?" — to request a quote.)

Clicking the Start New Project button will always take you straight to the order page:

After selecting your desired content type, you’ll be prompted to fill out a short content brief (customized to your chosen content type) that will guide us in writing to your specs. The content brief is a fast and simple way to communicate your needs, from length and target audience to preferred style and tone. Most fields are optional, but the more you fill in, the more we can learn about your content goals — leading to the best result.

As soon as you submit your brief, we'll get started! From this point forward, you can track the project from your dashboard — and receive email updates at each project milestone.  

Can I order content on a one-time basis or on a regular, recurring basis?

You decide how Prose can best serve your needs. Content can be ordered as a one-time project (à la carte) or as a recurring plan (on a consistent, ongoing basis).

All content types can be ordered à la carte. The following content types can also be ordered on a recurring basis: blog posts, bylined articles, white papers, and social media posts. For instance, you might request two blog posts delivered every Friday, or a white paper delivered on the first Monday of every month.

When you fill out the brief, you can specify your preference:

For recurring orders, you’ll be asked to choose your desired frequency (e.g., two posts per week). Select your preference from the drop-down.

Depending on which content type and recurring option you select, an additional discount may apply. In these cases, the monthly rate displayed on the screen will automatically reflect the discount. For example:

Where can I find my free instant quote?

As you fill out the content brief, the order total will be displayed at the top right.

To see a breakdown of the cost, or to view the exact “Deliver By” date (in the case of one-time orders), click the drop-down.

The price for your order is calculated automatically according to our published rates based on the options you select (content type, length, writer tier, quantity, frequency, turnaround time, etc.).

For one-time orders, the price displayed reflects the total cost of your order, to be charged as soon as you receive and approve the completed content.

For recurring orders (e.g., two blog posts per week), the displayed price reflects the total monthly cost. You will be charged on a monthly basis from the month you first place the order until you cancel the plan. 

How much do your services cost?

Prose Media is free to join and use. We charge no platform or membership fees of any kind.

You are charged based on the content you order. To keep pricing simple and transparent, we charge a flat rate for projects.

Per-word rates appear on our individual Solutions pages. Exact pricing (which takes into account desired length, writer tier, turnaround time, quantity / frequency, and any add-ons) is auto-calculated as you fill out the order form.

To see an instant, auto-calculated quote for your project:

1. Sign in.

2. Select your desired content type.

3. Answer a few basic questions.

Learn more about receiving an instant quote.

When do I pay for content?

When you place an order, you are asked to supply your credit card details.

For one-time orders, your credit card is charged after your content has been approved or auto-approved.

For recurring orders, your credit card is charged at the time of your initial order for the first month’s content  — and every month thereafter (until you cancel).

What is the turnaround time for one-time orders?

 We all know that quality work takes time — but we also know that deadline crunches can (and do) happen. In most cases, Prose is able to offer two delivery options designed to help you balance lead time with cost:

  • "Standard" delivery (typically 5 business days) 
  • "Rush" delivery (typically 3 business days)

Standard delivery is included in our fees. Rush orders incur an extra 20% charge. 

When you order content, the following items will display automatically:

  • Number of business days (for both “Standard” and “Rush”)
  • Exact delivery date (for both “Standard” and “Rush”)
  • Pricing (for both “Standard” and “Rush”)

Specific turnaround times will depend on your selected content type and length. When you place an order, your exact delivery date is immediately calculated and displayed.

Does lead time start the moment I place the order?

Turnaround times are based on business days. (Prose is located in NYC, so the business day is 9 am to 6 pm ET.) The turnaround period for a given project begins on the first business day after an order is placed. 

For example, if you order a blog post with a 5-business-day turnaround on Monday, June 1, at 3:15 pm ET, the turnaround period will begin on Tuesday, June 2 at 9 am ET and end on Monday, June 8 at 6 pm ET. You will receive your content at or before 6 pm ET on Monday, June 8.

What if I’m requesting topic pitches?

If you’re requesting topic pitches, the turnaround period does not begin until you have approved a topic. The turnaround period will begin at 9 am ET on the first business day after you approve a topic.

How can I track the delivery date?

Once you place an order, the expected delivery date for the content will appear on your dashboard. 

Related FAQs:

What is a “business day”?

What is the timeline for topic pitches?

How long do I have to review my content?

Once I request revisions, how long will it take to receive them?

Who are your writers?

Our exclusive network contains more than 1,000 U.S.-based professional journalists and writers with extensive experience writing for top publications (e.g., The New York Times, Wall Street Journal, TechCrunch) and leading brands from startups to Fortune 500s.

Writers are carefully vetted three separate times:

1. For inclusion in the exclusive Prose Media network

2. For the unique skills required to tackle your individual project. We select a writer for your project based on their proven expertise in your specific industry, their expertise with your content type, and the suitability of their writing style.

3. For retention in our network. We regularly review the performance of every writer based on our editors’ ratings and our clients’ feedback.

How are writers matched with my projects?

Prose has developed an unparalleled matchmaking process. Based on your specific project brief and general brand guidelines, we pair your unique writing needs with the best possible writing talent.

Unlike most writing services, we take the time to pair manually — hand-picking qualified wordsmiths rather than mass-inviting hundreds of people from a database.

When you order content, we choose a writer for your project based on A) your preferences, B) writing ability and style, and C) Prose network considerations. All in all, we use eight primary criteria: 

A) YOUR PREFERENCES

1. Writer tier. Based on your budget and needs, you select your preferred tier: Standard, Expert, or Premium.

2. Previous experience writing for you. Assuming you were pleased with their work, we make every effort to use the same writer(s) again. 

B) WRITING ABILITY AND STYLE

3. Subject matter expertise. The writer must have experience writing about your industry and/or sub-industry or topic. We not only ask writers to indicate their area of industry expertise, but also “green light” writers for specific industries based on their credentials, past client list, and writing sample(s).

4. Content format expertise. The writer must have demonstrated ability to write your desired content type (e.g., blog posts, white papers, website copy, etc.). We not only ask writers to indicate their content expertise, but also “green light” writers for specific content types based on their credentials, past client list, and writing sample(s).

5. Style and tone. The writer must be able to meet the style guidelines for the specific project as well as for your brand. In the case of ghostwriting, that “style” extends to the voice of an individual executive. Whether you want light and breezy (à la BuzzFeed), insightful and journalistic (like The New York Times), or academic and technical (like a trade journal), Prose has the talent to deliver.

C) PROSE NETWORK CONSIDERATIONS

6. Previous performance at Prose. Our writers are regularly rated by clients and assessed by our editors, so the most effective and reliable writers rise to the top. In assigning work, we prioritize writers who have submitted the best content in the past.

7. Availability. The writer must be available to complete the project by your desired deadline and available for several weeks afterward for any revision requests.

8. Writer interest and capability. Before claiming a project, a writer must confirm that he or she is actively interested in the project, understands the subject matter, meets the requirements, and is committed to crafting high-quality content.

What is the difference between Standard, Expert, and Premium writers?

We offer carefully vetted talent at three tiers of experience and expertise: Standard, Expert, and Premium. Please check out our Writer Tiers page for more details. 

How well can a writer really know my industry?

Our Writing Pros possess expertise in more than 50 industries and sub-industries. (Click the link to see a list of the brands in your industry that our writers have written for, either independently or via Prose.)

Unlike most writing services, we will always assign your project to a Writing Pro who has familiarity with your industry. Quite often, the Pro will also have familiarity with the individual topic within the industry. We vet our Writing Pros carefully and assess their skills after each project, based on editor and client feedback, to make sure that they are performing as expected.

A writer’s degree of industry expertise is one of the factors reflected in our writer tiers—Standard, Expert, and Premium. 

To assess our ability to write about your industry or topic, you may also request confidential writing samples.

Our brand has a very unique style and voice. How do you capture these elements and ensure the writing sounds authentic?

Being true to the authentic style of a brand is indeed challenging, and few writers (or writing services) do it successfully. 

But Prose is different.

Founded by a professional ghostwriter with a background in corporate communications, Prose and our writers excel in capturing a brand’s distinct style and voice. It's what we do best. It’s an art that we have mastered and continually prove, client after client.

How do we do it? A multi-pronged approach:

1. We use skilled journalists and copywriters. The very careers and livelihoods of our experienced professionals depend upon their ability to quickly discern and duplicate a client's voice.

2. We invest time in background reading. To know what makes your organization unique and learn your style, we carefully review your website along with any supplementary materials or links you pass along (e.g., branding guidelines, editorial style guide, marketing collateral).

3. We have a thorough, unique briefing process. Our briefing process is based on best practices from the top creative agencies in the world. We offer 10 separate content briefs (one for each content format) — all of which are quick and easy to complete. Our team gets immediately up to speed on all need-to-know details about your stylistic preferences and content goals.

4. We're fast and eager learners. Initially, we won't know as much as someone who's been with your company for years — but that learning curve can be overcome in a short time. Prose makes the process fast and flexible, with a dedicated editor and writers whose job it is to learn your brand inside out.

5. We offer free revisions. Yes, writing in the style of your brand can be challenging. But if we don't get it right the first time, we offer two complimentary revisions.

Learn more about the types of style and voice we are able to capture and reproduce.

Can you walk me through the content brief?

The content brief has three main sections that are quick and easy to fill out: the order form, specific project details, and general brand guidelines.

Section 1: Order Form

Specify the basic elements of your order based on the content type you select. For instance:

  • Writer tier
  • Quantity
  • Length
  • Delivery date

The price is auto-calculated based on your selections. At the end of this section you’ll be asked to enter your credit card details, but you will never be charged until your content (i.e., for one-time orders) has been delivered and marked as “approved.”

Section 2: Project Details

The second section is the place to explain the specifics of this project and how you want the content written.

Here you can let us know the topic, the key points you want to make, any keywords you want us to incorporate, any research you want us to perform, and the tone, style, and goals of your project.

Providing a clear, thorough, and detailed brief will give our writers and editors the best possible chance of hitting the mark with the first draft.

 

Section 3: Brand Guidelines

The third section is the place to share your general brand preferences — preferences that you want us to apply to all orders. Complete this section the first time you order from us (or anytime), and Prose will automatically remember your preferences and apply them all future orders. (Learn more about Brand Guidelines.)

I want Prose to propose topics for my content. How does the process work?

You are not alone. One of the most common challenges of content creation is coming up with fresh topics day after day, week after week.

Prose makes it easy. Let us come up with topic ideas for you—for free.

Topic pitching is completely optional and available for blog posts, bylined articles, and white papers.

Here's how it works.

1. REQUEST TOPICS

When ordering new content, you’ll be offered two options for “Topics”:

1) Specify the topic(s) yourself

2) Let Prose suggest topics to you

If you choose the latter option (“No; I want Prose to pitch topics”), just give us a general idea of the kind of topics you're looking for, and we’ll do the rest.

2. RECEIVE AND REVIEW TOPICS

Within two (2) business days, you’ll be notified via email that your topics are ready. At this point, a green alert will also show up at the top of your dashboard:  

The alert will contain a button, Pick a Topic. Click on it to go to the Topics page, where you'll see three (3) or more topic suggestions to choose from:

Each topic will include a potential title and a brief description. Review these options and decide which topic you like best.

If you like more than one, don’t worry. You can choose one for the current project, and save the other topics for later.

3. SELECT YOUR FAVORITE TOPIC

Note: To keep the process moving forward, be sure to select your preferred topic within three (3) business days. (You’ll be reminded of this deadline in an email notification and on your dashboard.)

Pick your favorite topic and click the Approve button to approve that topic for the current content project.

Then click OK to confirm.

Note: If you take no action at all on a given topic, it will be moved to the “Topics to Review” section. Think of this as a “waiting room” for topics that have been neither accepted nor rejected.

What do the other buttons do?

Edit: You may like the topic but want to make a few small changes. Click this blue button to edit the topic’s title and/or description. (Be sure to do this before you click Approve.)

Add to Queue: Like more than one of the topics pitched? Choose your favorite and click Approve. Then select any others you like and click Add to Queue. These ideas will move to the “Queue of Approved Topics (To Be Assigned)” section of the page for future project selection.

Reject: Not crazy about one of the topics we pitched? Just click this button to send the topic to the “Archived Topics” section.

4. SIT BACK AND RELAX WHILE WE WRITE YOUR CONTENT

Once you’ve chosen a topic for the current project, Prose will create the content and notify you when the draft is ready — just as we would with any other assignment.

Note: If you request topic pitches from Prose, the turnaround window for the project does not begin until you have chosen a topic. For example, if you placed an order requesting topic pitches on Monday, but did not approve a topic until Thursday, the turnaround period (e.g., five business days) would begin on Friday (at 9 am ET).

Where can I see all my active projects?

 Your main dashboard displays all of your active projects (i.e., projects not yet complete), neatly sorted by project status:

You can return to your active projects at any time by clicking on the “Dashboard” icon in the left-hand sidebar:

To make it easy for you to track your content, active projects are organized into different sections of the dashboard according to their stage in the editorial process.

Note: For dashboard clarity, only sections that contain at least one project will be shown.

As your content moves through the different stages in the process, it will move into different sections on the dashboard. But don’t worry — you don’t need to monitor the dashboard. You’ll receive an automatic email notification for every key stage in the process, so you can handle everything from your inbox, if you prefer.

Your active projects are organized in the following sections:

QUOTES TO APPROVE

If you’ve requested a quote for a custom content type, Prose will typically deliver it within one (1) business day. The custom quote will appear in this section:

After reviewing it, you can Accept & Continue or Decline. 

ALERTS

This unlabeled section displays key alerts about your projects -- e.g., when your requested topics are ready to review, or when a draft of your content has been delivered. 

NEW CONTENT TO REVIEW

In this section you’ll find projects that have been delivered to you (either first drafts or revised drafts) and require action on your part. You can click View to read the draft, and then either Approve as-is or Request Revisions. Be sure to perform one of these two actions by the stated deadline (i.e., five business days from the date of delivery), or the project will be auto-approved.

(Learn more about receiving and reviewing content.)

CONTENT IN PROGRESS

This section displays any projects that we’re currently working on and that are slated to be delivered by the stated date and time.

Possible statuses include:

  • Draft in progress
  • Revision in progress
  • Topics in progress

 

NEW CONTENT ORDERED

As soon as you’ve placed an order, your project shows up in this section, where it waits while we review your requirements and match your project with the perfect writer.

COMPLETED CONTENT

Your completed projects appear in this section, marked as either "Approved" or "Auto-Approved." (To view the "Completed Content" section in isolation, you can also click on the book icon in the left-hand sidebar.)

What is the process for requesting revisions?

Requesting revisions is easy.

There are two ways to give feedback: You can insert specific comments on individual paragraphs. You can also write general comments about the document as a whole.  

Here are the steps:

Step 1: REVIEW THE DRAFT

Prose will notify you via email when your content is ready. Just click the link in your email (or on your dashboard) to view the completed draft.

Step 2: REQUESTING REVISIONS

At the top-right of the Project Page, you will see a grey button, "Request Revisions." 

Click this button to bring up a panel with instructions for requesting revisions: 

You will notice that this panel contains: 

  • A box where you can leave General Feedback about the document as a whole;
  • A green button where you can submit your revision request when you are finished giving feedback. Do not click this button until you are completely finished giving all general feedback and all specific comments. 

NOTE: If this panel disappears, you can always bring it back into view by clicking the grey "Request Revisions" button. 

STEP 3: ATTACH SPECIFIC "COMMENTS"

Use the “Specific Comments” feature to give feedback about specific words, sentences, or sections of text. Just click on the button next to the paragraph and type your comment in the pop-up box. Then click Post.

Note: For each paragraph, you can post as many comments as needed.

STEP 4. PROVIDE GENERAL, OVERALL "FEEDBACK"

In addition to leaving marginal comments on specific pieces of text, you can also leave general feedback about issues that relate to the draft as a whole. For instance, you may want us to adjust the overall tone (“More enthusiastic!”) or reiterate a universal formatting preference (“Boldface all subheadings”).

To provide general feedback, click the Request Revisions button at the top right of the project page:

This will bring up a panel that gives instructions about the revision process. You will also see a box where you can leave "General Feedback":

Type your comments in the “General Feedback” section.

Important: Although this feature invites you to comment on the piece as a whole, please make your general feedback as specific and actionable as possible. All feedback should be "on-brief"— it should be consistent with the instructions in your original content brief.

Please note that when you are inserting specific Comments, the General Comments box will disappear. To recover the General Comments box at any time, click the "Request Revisions" button. 

Step 5: CLICK "SUBMIT" AND CONFIRM

Once your feedback is complete, click the green Submit button. 

Prose will confirm receipt of your feedback via on-screen or email confirmation. Check for confirmation that the system has received your request.

As soon as Prose receives your revision request, we will begin implementing the feedback and changes you’ve requested.

Step 6: RECEIVE A NOTIFICATION WHEN REVISIONS ARE COMPLETE

When the revised draft is ready for your review, we will notify you via email. The same procedures apply as when you received the initial draft.

Is this service confidential?

Yes. Client confidentiality is a core commitment of our trusted ghostwriting service. As stated in our Terms and Conditions, all work remains entirely confidential. This includes project instructions and any assets you provide.

Our clients regularly entrust us with sensitive or proprietary materials, from not-yet-launched websites to internal memos and strategy documents. We handle all materials with the utmost discretion.

I have another question not listed here. What should I do?

Send us an email, use our contact form, or click the “question mark” icon at the bottom right-hand side of the screen. You can also call toll-free at 1-800-PROSE-40 (1-800-776-7340). We look forward to hearing from you!

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