How do I order a blog post?

Please visit our blog posts page to learn more about this solution, including pricing, or to initiate an order.

Will the blog posts be about us? How do you know what to write about?

While it's perfectly possible to write a blog post about your organization, it’s usually more effective to write about a topic relevant to your industry. In line with the goals of content marketing, the best blog posts are not promotional — they're educational.

 

Let’s say you’re a B2B tech firm that sells security software. Few readers will be interested in a blog post called “Why You Should Choose Bluestone Digital.” However, many customers and prospects will be interested in “10 Tips for Keeping Your Corporate Data Safe,” or “XYZ Algorithms You Need to Know About.” The “plug” for your business can show up at the very end, with a call to action (e.g., “Looking for a security solution for your business? Contact us for a quote”).

 

We’ll match your projects with a professional writer or blogger who knows your industry and can identify timely, relevant topics to attract your target audience.

 

For more insight and tips on best practices, check out our e-book on blogging.

Do I need to attribute blog posts to the original author?

No; blog posts are ghostwritten for you. You are the sole owner of the copyright and you decide the attribution of your content upon publication. Many clients choose to credit a specific executive, a team, or the company itself.

Are all posts completely original, written just for me?

Absolutely. All posts are created exclusively for you. We never recycle content or reuse the same content for multiple clients. Each blog post is entirely original and crafted based on the content brief you supply. To ensure originality, we run every piece through Copyscape.

What's the difference between a blog post and a bylined article?

While blog posts and bylined articles do have some similarities, Prose understands their important distinctions and prices them accordingly.

 

This side-by-side comparison shows the five main differences:

 

 

Blog Posts

 

Bylined Articles

 

Length

The length of a blog post can vary, but  Prose offers the most widely accepted standard of 400 or 650 words.

 

Bylined articles tend to be 800 to 1,000 words — the lengths most frequently requested by media channels.

 

Attribution

Blog posts can be attributed to a person, an entire department, the company, or left unattributed.

 

Bylined articles are attributed to a single author, typically an  executive. The deeper connection to that individual's voice and writing style requires expertise in corporate ghostwriting.

 

Style and tone

Blog posts tend to be somewhat informal, conversational, and free-flowing in style. They often rely on bullets and lists or subheads for easy reading.

 

Bylined articles are more journalistic and tightly structured. The tone is slightly more formal, and the content is often more detailed. Like a white paper, they primarily aim to inform and educate.

 

Publication

Blog posts are usually published on a company's dedicated blog (i.e., “owned media”).

 

Bylined articles are most often published by a third-party media channel, such as a trade journal or website (i.e., “earned media”).

 

Function

Blog posts are intended to be informative, helpful, and relevant to readers. At the same time, they subtly or directly drive a call to action, such as buying a product.

Bylined articles also aim to be relevant for their readers, but they achieve this by presenting in-depth analysis and constructing a deeper argument. The “call to action” is implied through brand association with thought leadership. Few publications tolerate obvious self-promotion.