Compare Us | Prose Media

When it comes to content marketing,
you have real choices.

The typical freelance marketplace is a lot like the Wild West.

It promises to connect you with an infinite pool of writers, but there’s no guarantee of quality. Anyone can sign up.
You have to wade through oceans of profiles and piles of proposals to find a writer who just might be a good fit.

Even after you've chosen someone, there are risks. Will they deliver?
You may not know until it’s too late. Writers on these platforms are accountable to no one.
If a better gig comes along, they may dump yours. Or the surf’s up, and they’re off to the beach.

Prose is a full-service content solution that saves you time.
No more sifting through profiles, vetting candidates, or assessing “bids.”

Get great work by top writers, reliably and on time. Period.

So what makes us different?

THE BEST WRITERS

Getting great content shouldn’t be a gamble. We’ve carefully curated our network of professional writers and journalists because your projects are too important to leave to chance.

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	Freelancer Sites	Prose Media
VETTING	Any writer can join. Regardless of education, skills, or experience, anyone can sign up to these platforms and call themselves a writer. No pre-qualification is needed.	We admit only the cream of the crop. Writers are hand-picked by our qualified editors in a competitive selection process based on numerous criteria. Our CEO personally reviews each finalist before giving them a stamp of approval.
EXPERTISE	Open-admission databases. Because there is no vetting process, databases include amateurs, students, and people with subpar linguistic skills.	Top people in their field. Our writers have proven experience and have written for the world’s top publications and brands.
QUALITY	You never know what you’ll get. There may be some diamonds in the rough, but most will be average at best, disastrous at worst.	A talented writer crafts every piece. Our writers are trained professionals who work with an in-house editor that reviews and refines the content before delivering it to you.

PERSONAL ACCOUNT MANAGEMENT

Don’t go it alone. With Prose, you have an assigned, personal editorial account manager who knows your brand and manages your workflow. Reach out anytime for one-on-one support.

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	Freelancer Sites	Prose Media
ACCOUNT MANAGEMENT	Basic account management isn’t included. Account management isn’t available or is available as a “premium” service costing hundreds or thousands of dollars per month.	Basic account management is free forever. Account management is included as a standard part of every project. On every project and for every account. For free.
RESPONSIVENESS	Freelancers may be unresponsive. Freelancers’ schedules can be unpredictable and they are often accountable to no one but themselves. This can make them hard to reach and there’s little you can do about it.	Responsive, professional, available. You’ll receive fast and friendly support anytime you need it, either by email or phone.
EDITORS	Having an issue? You’re stuck. Reaching out to the site’s customer service department will get you tech support or policy mediation. Rarely do they get involved with problems with the writer or the writing itself.	Editorial support is friendly and meaningful. Your personal account manager is also a highly qualified editor who can help with the editorial and writing process.

WE DO THE MATCHMAKING — NOT YOU

Your time is precious. No more scrolling through an endless database of profiles and screening dozens of canned proposals. At Prose, your editor will carefully select your writer, drawing from a pool of rigorously vetted, highly qualified creatives.

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	Freelancer Sites	Prose Media
TIME	Spend hours sifting through an ocean of profiles. Sort through pages of canned “bids.” Interview candidates. Haggle over rates. Weigh pros and cons.	We do all the work for you. We vet the writers, we screen their credentials, we read their writing samples and find out what they do well. You sit back and relax.
MATCHING	Take a gamble. Select a freelancer based on little more than a hunch. Cross your fingers.	Get expert matchmaking. Using a wealth of data and performance stats, our editors select the perfect wordsmith based on your unique project needs.

TOP-NOTCH EDITING — INCLUDED

If you don’t have time to write compelling content, you probably don’t have time to edit or rewrite another person’s work. With a marketplace freelancer, you’re getting a first draft — and that draft may need a lot of work before it’s worthy of your brand.

At Prose, we review and edit every draft for you, saving you time and hassle. You can rest easy knowing your content will come to you publication-ready.

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	Freelancer Sites	Prose Media
EDITING	Your job.	Our job.
POLISHING	Your content arrives raw: You receive an unedited rough draft straight from the writer.	Your content is edited before delivery: Your dedicated in-house editor goes over it with a fine-toothed comb.
A SECOND PAIR OF EYES	How can you tell if the work is good? It’s not so easy to get an expert opinion.	Our professional editors ensure quality. Your assigned editor makes sure your content meets our standards and your requirements.
CONSISTENCY	Maintain uniformity across your brand. It’s time-consuming to keep multiple writers on the same page when they are often working remotely, in a different time zone, or are hard to reach.	Our editors ensure consistency. Our editors work to ensure that your content reflects your brand’s established voice and style.

ALWAYS FAST, ALWAYS AVAILABLE

You’ve finally found a freelancer you like, but when you really need them, they’re AWOL. Do you really have time to screen, hire, and train someone new?

With Prose, you never have to worry about a freelancer missing a deadline or leaving mid-project for a more lucrative gig. No vanishing acts; no crises; no surprises. We’re always there to turn around work as quickly as you need.

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	Freelancer Sites	Prose Media
AVAILABILITY	Most freelancers juggle several projects at once. If your freelancer is overbooked, they may have to renege on your project or leave you waiting for weeks.	Our editors work with a large stable of outstanding, vetted writers. If your favorite writer is booked, we can offer another professional who’s just as good.
EDUCATION	Your favorite freelancer isn’t available. You’re back to the drawing board. You’ll have to find and train someone new.	At Prose, we find the writers for you. We bring them up to speed on your brand and your project, ensuring that your content is consistent and meets your expectations.

COST-EFFECTIVE

“The only thing more expensive than hiring a professional is hiring an amateur.” - Red Adair

Sure, freelance marketplaces seem like a bargain at first. But there are hidden costs. Your time is precious, and quality matters.

Prose is always a cost-effective choice.

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	Freelancer Sites	Prose Media
COST-EFFECTIVENESS	Marketplace freelancers are cheap. And you get what you pay for. Factor in the cost of working with and replacing them and suddenly they are not such a bargain.	Our rates match those of any qualified individual freelancer (see industry standards). Because we do all vetting and educating ourselves, at no cost to you, you get premier agency service for the price of a single freelancer.
QUALITY	Freelancer marketplaces offer some shockingly low quotes. Once you see the sub-par writing, though, you’ll understand why.	We pay our writers well. We know that good quality content is a good investment so we know what good writers are worth - which is why they choose us.. And thanks to our efficient workflow, we can offer you these writers at a reasonable price — with premium services included.

WE WORK WITH THE WRITERS (SO YOU DON’T HAVE TO)

There’s a good reason the phrase “work with a freelancer” makes people want reach for an aspirin. You don’t have time to be a project manager. We’ll coordinate the writing process from start to finish and send you the finished work when it’s ready. Sound good?

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	Freelancer Sites	Prose Media
EFFICIENCY	You spend a ton of time working with freelancers. You deal with correspondence, negotiate rates, establish workflow, answer questions, send reminders, and handle payments and 1099s.	We handle all the admin work. You can take a break — or get some real work done.
AVOID HASSLE	You advise the writers yourself. Every time you hire a new freelancer or your current one jumps ship, you have to find another one and get them up to speed, wasting precious time.	You explain your brand only once. After that, we do the heavy lifting. If we need to bring a new writer up to speed, we make sure they understand who you are and what you want.

A SUSTAINABLE SOLUTION

There’s no way around it: Whomever you work with, you need to be able to communicate. But there’s a difference at Prose.

With freelance marketplaces, you need to educate every new freelancer you work with. With Prose, the learning curve only comes once.

After we’ve familiarized ourselves with your brand, it will be our job to educate new writers we use. The benefits are clear.

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	Freelancer Sites	Prose Media
EFFICIENCY	Educate each freelancer individually. You can spend a lot of time and effort educating every new freelancer who comes along. Do you have that much time to spare?	Save time and effort. Educate us once. We retain all knowledge, and it’s up to us to educate new writers.
CHOICE	You feel stuck. When you find a good freelancer, you’re at the mercy of their rates and availability. To avoid starting over with someone new, you put up with everything from delays to price hikes to substandard work.	You run the show. If you don’t like a writer’s work, your editor will educate another writer to become your new brand pro.
RELIABILITY	Freelancers can leave you in the lurch. Every time a freelancer lands a full-time job, goes on vacation, or starts grad school, it’s time to start over again.	We’re in it for the long haul. We offer you a permanent content solution, not a quick fix. The result is a built-in succession plan.

SCALE WITHOUT STRESS

What happens when you need even more content? Many people end up juggling multiple freelancers as they start to scale.

With Prose, no matter how many writers you need, you’ll never have to communicate with more than one person. Your personal editorial account manager will work with your writers behind the scenes, giving you the power to scale without increasing your workload.

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	Freelancer Sites	Prose Media
SIMPLE	As your content needs grow, so does your freelance management problem. You need more content so you need more writers — and that means more finding, educating and managing those writers.	At Prose you only deal with one person — your editor. We work with and educate as many writers as you need.
CONSISTENT	You struggle for consistency. Working with multiple writers -- some in-house, some remote, some nearby and others half a world away -- can create problems with brand consistency and message quality.	Your editor assembles and manages the perfect team for you. We find, educate and manage your writers while you engage and communicate with a single point of contact - no matter how much content you need.
HASSLE-FREE	Spend hours juggling schedules. Spend precious time balancing workloads, schedules and project flows across multiple writers while also dealing with their individual personalities and issues.	Sleep easy knowing everything is taken care of. Life is hard enough! Let other people do the juggling and heavy lifting.

THE BOTTOM LINE

Prose Media is not like other freelancer platforms -- designed to generate big bucks for developers and investors, paying starving wages to writers, and making the clients do all the work.

We work with the best writers around, and we pay them fairly. Above all, we care about our clients, and we’re passionate about creating great content that really works.

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	Freelancer Sites	Prose Media
ACCOUNTABLE	Unvetted and a gamble. The freelancers could be anyone, sitting anywhere with little or no experience or skill. The platform itself is not there to support you.	A team of professionals in NYC. A small, nimble, and super-talented in-house editorial team managing a pool of skilled, proven writers. All working to support you.
BUSINESS PLAN	You do all the heavy lifting: The vetting, interviewing, and working with writers is all done by you.	Your editor does the work for you. You are free to focus on your business.
FINANCIAL GOAL	Funded with venture capital. Driven by a passion for profit. Goal: Maximize returns for investors.	Self-funded through freelance ghostwriting. Driven by a passion for the written word. Goal: Provide the highest quality, most effective content to clients.

Many of today’s online content writing services are actually high-tech automation platforms.

They say they're choosing the right writer for you from their network of writers —
what they don’t say is that the selection is made by machine.

Think software can find the right writer for your project? Think again.

Prose is not just another software program — we're a full-service editorial solution.
Yes, we’ve created a streamlined platform for your convenience.

But behind the scenes, there’s a team of real people who know your brand by heart.

So what makes us different?

A FULL-SERVICE CONTENT SOLUTION

Fueled by the content marketing gold rush, it seems there are new on-demand cloud platforms rolling out every day. But pure technology isn’t always the answer.

Your brand has a story to tell. To resonate convincingly, you need more than algorithms — you need a smart voice and editorial intelligence.

At Prose, technology is a means, not an end. Maybe that’s why some of the biggest tech companies and VC firms in Silicon Valley come to us for fresh, engaging content.

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	Cloud Writing Services	Prose Media
COST	Platform access can cost hundreds or thousands of dollars per month. Monthly subscription fees for use of the automated platform add up quickly.	Our platform is free — forever. We’re in the business of writing content, not selling software. You pay only for the content you receive.
EDITING	Decisions are made by smart machines. Relying on “machine learning” to vet and manage writers? Your brand deserves better.	Decisions are made by smart editors. There are real people in our NYC offices making informed editorial decisions about your writers and your content.
CORE VALUES	Most writing services are staffed by technologists. The core value is efficiency, and the goal is to automate the process in the name of increased profits.	Prose is staffed by editors. Sure, we love tech — that’s why we give you an intuitive cloud interface to speed up the process. But our core value is creating quality content.

THE SMARTEST TALENT

Our editorial process has more in common with top-tier print and digital publications than with the average content writing platform.

Many other writing services — run by software developers and venture capitalists — work with a huge database of loosely (or not at all) vetted anonymous freelancers.

Our carefully curated network of writers is in a league of its own in terms of depth, breadth, and results.

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	Cloud Writing Services	Prose Media
VETTING	Open admissions. Many services are notoriously lax about standards for admitting writers, letting in countless thousands.	We’re highly selective. We accept only a small percentage of writers who apply. Arguably no service of our size has a stricter vetting process than ours.
ADMITTING	The screening process is automated for efficiency. Automated writing tests evaluate ability, and algorithms assess merit.	In-house editors hand-pick writers. Highly educated, experienced editors bring their skills and training to vetting writers, thoroughly reviewing their work and credentials.
STAMP OF APPROVAL	Pass the most basic writing tests - get the green light. Automated evaluations - or if you’re lucky, a glance from junior editors or office staff OK writers for inclusion in these software-driven services.	Our founder and CEO personally vets every finalist. An experienced communications professional, the head of Prose thoroughly reviews credentials and writing samples before accepting a writer into our pool.

THE BEST MATCH — HAND-PICKED

Some decisions are too important to be made by machines.

Cloud writing services promise to match your project with the perfect writer. But read the fine print: Most of them simply send mass emails to hundreds and thousands of writers from a database.

At Prose, we trust editors more than algorithms. That’s why we developed the ultimate hybrid matchmaking system — the perfect blend of human and machine.

Instead of inviting hundreds of people to apply to a project en masse, we offer each project to a handful of carefully selected writers, thoughtfully taking many criteria into account.

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	Cloud Writing Services	Prose Media
NETWORK SIZE – AND QUALITY	A faceless crowd. Some services boast networks of 10,000 writers or more. At this scale, how well do they really know their writers?	Familiar faces. We deliberately keep our network to around 1,000 writers — large enough to ensure thorough coverage of different industries and topics, but small enough that we can personally get to know our writers, recognize their styles, and develop strong working relationships.
MATCHMAKING	Machine-matched. The computer uses “machine learning” to match you with a huge group of potential writers based on as little as a single keyword. Order a blog post about real estate, and the project will go out to hundreds of writers tagged “real estate.” You get the luck of the draw.	Hand-picked. Our editors select writers based on eight different factors. After taking data and performance metrics into account, we offer the job to the most qualified writers — often, just one or two. We do whatever it takes to find your “perfect match.”

A CULTURE OF EDITING

We get it: You’re busy. You don’t have time to write, much less edit, content. But most writing services will send you the writer’s first draft — and leave the rest to you.

At Prose, your content is polished by your editor before it ever lands on your desk — saving you time and effort.

Editing isn’t just another feature. It’s our core philosophy.

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	Cloud Writing Services	Prose Media
COST	Editing doesn’t come standard—if at all. Very often editing is not included but when it is, it’s part of a costly,“premium” package.	Rigorous editing is included at no additional charge. Every project for every account gets the same rigorous editorial attention.
OUTSOURCING	Where editing is offered, it’s typically outsourced. The work produced by the anonymous writer is sent to equally anonymous remote editors around the globe.	Known editorial talent. All editing is performed in-house at the Prose Media office in NYC.
VETTING	Editors may be loosely vetted. The vetting of editors - where it exists - is assessed by an algorithmic score on a very basic test.	Our CEO reviews each editor’s credentials. Every editor’s qualifications and writing samples are vetted by Prose Media’s CEO who interviews them in person before bringing them on board.
ATTENTION TO DETAIL	Proofreading is light and shallow. A quick glance for typos and punctuation errors at best, machine driven spellcheck at worst leaves you to deal with the more serious problems – flow, voice, fact-checking, and more – on your own.	Our experienced editors go through your content with a fine-toothed comb. Nothing is delivered to clients without being thoroughly reviewed. Our editors proofread, copy-edit, or rewrite to make your prose shine.
WE KNOW YOUR BRAND	Editors don’t know you or your company. They work in shifts, reviewing content that appears in “content queues” (for example, anything submitted between 2 and 3 p.m.).	Your editor is your personal account manager. Your assigned editor is thoroughly briefed on your brand, your project and your goals.

SMART BRIEFING: GET THE CONTENT YOU ASKED FOR

Custom content can be tricky to pull off.

One of the biggest problems with writing services is the disconnect between what you want and what you get.

Our experienced editors may not be able to read your mind (yet!), but we do know how to ask the right questions and deliver work that gets results.

Our powerful, streamlined briefing process ensures you end up with exactly the content you want.

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	Cloud Writing Services	Prose Media
CONTENT BRIEFING	You fill out the same basic form no matter what type of content you’re ordering. Give a couple of keywords and a word count. All content ends up looking alike.	Fill out a customized brief for your desired type of content. There are 10 available types in all. Each brief asks questions specifically for that type of content. You receive powerfully distinctive content each and every time.
QUESTIONS	The questions you're asked are vague and general. You never get to explain what you really want.	Our questions are clear and specific. Using agency best practices, we get at what you want and offer clear examples to from which to choose. Only have a minute? No problem -- most fields are optional. But if you do have complex requirements, we give you an easy way to communicate them.
RESULTS	The content is bland and generic. It all sounds the same. The tone and style are completely off – even detrimental to your brand.	You get precisely what you’re looking for Whether you need an impressive speech, a friendly blog post or a neutral press release, the content is carefully crafted to meet your goals, and the style matches your brand’s unique voice.

PERSONAL ACCOUNT MANAGEMENT — FREE

You can’t automate great customer service.

When you need help, most writing services connect you with a general representative who only handles tech issues. Other services also offer a personal account manager — for a hefty price.

But Prose was built on friendly, meaningful service from day one. Based in-house, your personal account manager is also your editor. Your editor knows your brand, understands your content goals, and can be reached by email or phone. And it won’t cost you another dime.

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	Cloud Writing Services	Prose Media
PERSONALIZATION	Generic customer service, operating from a script. You get a different rep every time you have a problem and have to re-explain everything from scratch.	Talk to a real person. When you need support, you get the same person - an editor who knows and cares about you, your brand, and your content needs.
COST	Want a personal account manager? That’s a premium service. If they offer account management - and not all do - it’ll costs a pretty penny.	Personalized customer service is always part of the package. Get your own editorial account manager — free. Forever.
QUALIFICATIONS	Account managers are service and sales reps. They may or may not know anything about writing or content marketing.	Your account manager is a talented editor. Excellent editors working with experienced writers make sure you end up with great content.

WE WORK FOR CLIENTS, NOT INVESTORS

Here’s a new concept: a writing service founded and run by a writer!

Seems obvious, right? A no-brainer even? But the truth is , most content writing services are run by technologists and funded by venture capitalists.

While venture-backed services seek to automate operations and maximize investor returns, our goal is to over-deliver for each individual client by making every piece of writing the very best that it can be.

At a time when so many entrepreneurs are rushing to cash in on the content marketing gold rush, our authentic passion for writing and

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	Cloud Writing Services	Prose Media
FUNDING AND STRUCTURE	Typically founded by technologists and backed by millions of dollars of venture capital. Investors pull the strings.	Founded by a writer and former Google editor. Funded with just a few thousand dollars earned ghostwriting for a non-profit.
REPUTATION	Huge marketing budget. Growth comes primarily from advertising and SEO.	Organic growth. Our attitude and expertise have helped us grow organically, based on referrals from clients who have come to trust us.
DEDICATION	Focus on profits. Seek to maximize returns and serve investors.	Focus on people. Seek to maximize quality and serve clients.

Choosing a content vendor can be stressful and confusing.
It’s even harder now that so many digital, PR, and ad agencies are calling themselves “content marketing agencies.”

How do you choose?

One way is to ask, “Where are these agencies getting their content?”
The answer is (you guessed it): Prose Media.

There’s a reason top agencies partner with us — often confidentially — and white-label our services as their own.
Many of these agencies are familiar with content strategy, but lack expertise in content creation.

When you choose Prose, you go straight to the source.
Get the premium service, oversight, and quality you’d expect from a first-class NYC agency, without the headache and cost.

Finally, an elite solution that makes sense.

So what makes us different?

SHARPER FOCUS

The typical advertising or marketing agency wears a lot of hats. Like a Swiss Army knife, they can do it all. But can they give you the content you need? At Prose, we don’t do viral videos. We don’t do events. But when it comes to crafting content, we’ve got it in the bag.

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	Agencies	Prose Media
SPECIALIZATION	Spread too thin... They handle everything from SEO and branding to webinar production. Yet a jack-of-all-trades is a master of none.	One core focus. Instead of spreading ourselves thin among a million services, we specialize in perfecting one: superior writing with an emphasis on quality and depth.
STRENGTHS	Strong on strategy. Most agencies are good at planning content campaigns. But they lack the depth to create the content itself. That’s why so many outsource this function to places like Prose.	Strong in strategy and execution. We’re experts at developing strategies for written content. We’ll get to know your brand, pitch you topics, and systematically expand your content range. But above all, we excel at producing the content itself.
SCOPE	Big, multi-faceted campaigns. Agencies are good at developing sweeping campaigns, but will they be enthusiastic about your project if you have more limited content needs?	Your campaign. We care about your unique goals, however large or small. We won’t try to upsell you on an elaborate agency plan that you don’t want or need—but when you’re ready to expand and diversify, we can help you do that, too.

WRITING BY WRITERS, NOT AD MEN

When it comes to crafting a compelling narrative, who do you trust: a “marketing ninja” or a professional journalist?

Some agencies have good writers. But their skill set typically lies in marketing campaigns and ad copy.

At Prose, we believe in smart words, not buzzwords. When it comes to blog posts, articles, web copy, and other types of writing, today’s most successful brands rely on professional journalists and seasoned writers for content that shines.

Powerful content is fueled by strong writing. You can’t drive a car without gas!

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	Agencies	Prose Media
STYLE	“Mad Men” write your stuff. Your content is drafted by copywriters with a background in marketing campaigns and ad copy.	Professional writers and journalists craft your copy. They can craft all types of content, both long- and short-form. They're skilled at narrative, research, and compelling, original prose — not just ad copy.
SUBSTANCE	Catchy but empty. Slick content catches people’s attention, but it doesn’t fulfill their needs or speak to them.	Compelling. Well-written content engages, informs, enlightens, and excites. Your message captures hearts — and minds.

BETTER ACCOUNT MANAGEMENT

Stop paying exorbitant agency fees for account and project management.

With Prose, you work with a friendly, dedicated editor who understands your brand and your content goals.

Our editors don’t just administer your account — they go above and beyond to make your content soar.

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	Agencies	Prose Media
WORKFLOW	Functional silos. Most agencies keep account managers and creatives separate. Your account manager may be a whiz at invoicing, but they won’t be an editorial pro who can provide quality control.	Functional fusion. Your account manager is also your personal editor-in-chief. They orchestrate a smooth editorial process while ensuring that all your content maintains a consistent style.
COST	Hefty account fees. Agencies charge admin fees for the privilege of managing your account.	Always free. There are no hidden or added fees. You pay only for the content you receive.

FASTER TURNAROUND

You need your content ASAP — maybe even yesterday.

Traditional agencies are famously slow, roping you into hours of consultation and taking weeks to come through with actual content.

With Prose, you get your content right away. Our default is within five business days, but we offer rush options in a pinch. For more elaborate projects that require a couple of review cycles (such as keynote speeches or e-books), we’ll still work out a tight time frame — and stick to it.

Our experienced writers jump to meet deadlines, and our editors know how to keep things moving.

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	Agencies	Prose Media
TURNAROUND	Leisurely. Most agencies have only a few writers. You may have to wait for their schedule to clear before they can get to your project.	Quick. One spin through our carefully curated digital Rolodex produces the expertise you need — a professional writer or journalist ready to start working now.
PRIORITY	Low. Large, complex projects typically get priority, and smaller projects can slip through the cracks.	High. In our eyes, all projects, no matter the size, are important. And if you need it soon, we’ll expedite it.
EFFICIENCY	Poor. Agencies often bill strictly by the hour, giving them incentive to waste time in order to log more hours – and more money.	Excellent. We typically bill per project, so we can focus on getting it right the first time.

PRICING YOU CAN UNDERSTAND—AND AFFORD

Forget sky-high retainers and confusing pricing tiers. Leave complex, murky fee structures behind. Say goodbye to mysteriously appearing invoices, “blended” or hourly rates, and “it depends” every time you ask about cost.

Great content shouldn’t cost a fortune – and paying for it shouldn’t be complicated. We offer simple, transparent, fixed rates for your content.

As Prose, you get white-glove agency service without breaking the bank. No minimums, no commitments, no hassle.

Pay only for the content you receive, and nothing else. Attentive customer service is included — without the nickel-and-diming.

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	Agencies	Prose Media
RATE STRUCTURE	Vague pricing. Many agencies have complex fee structures with hidden setup fees and extra charges for “premium” services like editing and account management. It’s hard to determine how much your project will cost — and why.	Flat pricing. You pay a transparent, fixed, per-project rate. All the so-called bells and whistles — like project management and editing — are included.
COST-EFFICIENCY	Hefty overhead. Many agencies have nice digs and expense accounts. These perks are reflected in your bill.	Simple and direct. We keep your costs low by staying nimble and keeping our overhead low.

A BIGGER THINK TANK

Even top agencies have a limited number of writers. They just pair you with whomever is available and walk away.

Prose hand-picks your writer from a carefully curated network of ~1,000 expert professionals.

Our industry-leading writer matching process — and the depth and breadth of our network — allows us to quickly find a professional writer with the skill and expertise you need.

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	Agencies	Prose Media
TALENT POOL	Limited writing resources. Many agencies have only a handful of copywriters.	We work with a rigorously vetted competitive network. We have a curated collection of professional writers and journalists.
MATCHING	Luck of the draw. Your writer may have writing skills, industry expertise, or familiarity with brands like yours — but rarely all three.	Our cutting-edge matching process. We deliver a writer with industry expertise and extensive experience with brands like yours.

GO WITH THE FLOW

Why is it so frustrating to work with agencies?

In a word, inefficiency.

It takes time and effort to create great content. But that work shouldn’t be up to you. Instead, it’s the writer and editor’s job to handle the details while you focus on your primary job.

Our platform and processes streamline the process of ordering and managing your content. Request content and track your project 24/7 — all from one place.

See it in action here.

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	Agencies	Prose Media
EFFICIENCY	A hodgepodge of internal project management tools. oSo many communication channels and platforms can cause confusion and file transfer systems slow the process. Both of these cause delays in your workflow.	One streamlined platform (free). You can see and access every project from a single cloud-based platform.
ORDERING EASE	Ordering content is a song and a dance. Like a game of telephone, with endless emails, quotes, invoices, and requests. First talking to this person, then that one.	Ordering content is a breeze. Place your order in minutes, day or night, with just a few clicks.
FLEXIBILITY	A notoriously rigid or overly basic process. Either way, it can make it tough to communicate your requirements — and tie your hands if you do need to make changes.	Our process is flexible and responsive, We give you a range of options and an easy way to explain what you need. If you have special requirements, your editorial account manager is happy to assist.

BEHIND THE SCENES

Free-range. Fair-trade. Organic. — You care about how your groceries are made. What about your content?

If you want good content, what happens behind the scenes makes a difference.

At Prose, we’ve mastered the content process.

And our carefully designed, powerful proprietary platform ensures a consistent experience and reliable results.

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	Agencies	Prose Media
PROCESS	Winging it. Agencies typically focus on large, multimedia campaigns and rely on informal best practices for creating written content. In the absence of a formal methodology, results can be uneven.	We’ve got it down. We’ve perfected a formal methodology for every step of the editorial process, from matching writers to managing revisions.
QUALITY CONTROL	The quality of your experience depends on chance factors How long has your account manager been with the agency? How much experience have they had? What is their familiarity with industry standards?	Checks and balances. Our tested and proven practices, procedures, safeguards, and oversight guarantee consistency.
SYSTEMS	Many agencies are encumbered by Rube Goldberg-esque legacy systems Legacy systems and processes designed to manage complex ad campaigns, not quickly turnaround well-written content.	Smart and agile. Our operations and cloud-based platform are designed for a smooth editorial process and happy client experience.

With in-house writers earning an average $61k a year in salary alone,
it’s no wonder that more and more marketers are outsourcing their content creation.

Still, you may have doubts. Will outside writers struggle to capture your brand’s voice?
Will quality suffer? Will control of the project be lost?

Prose Media was founded by a former MarCom director to address exactly these concerns.
Clients use us to support in-house teams, keep headcount low, or free up staff for other tasks.

Some ask us to fill in for employees on temporary leave,
or use us to avoid the time and expense of hiring a full-time staff member.

With Prose, your brand can enjoy the benefits and savings of outsourcing,
without the risk, hassle, and guesswork involved in hiring online freelancers.

Whatever your situation, Prose is here to help.

So what makes us different?

SAY GOODBYE TO RECRUITING

The hiring process can be a drain on time and resources. With us, you don’t have to read resumes or interview candidates. We do it all for you.

Our writers go through three layers of vetting – done by people, not machines.

First, our CEO and editors screen writers applying for admission to our highly competitive network.

Then, our editors evaluate potential writers for specific client projects, sending the assignment to a select group of writers who meet your needs.

Finally, all writers must pass regular performance reviews in order to remain in our network.

Compare

	In-house Writers	Prose Media
TIME	Recruiting is time-consuming. It can take anywhere from one to four months – or longer – to find and train a new employee.	No time wasted. Order new content in mere minutes, with no recruiting or training required.
WORKLOAD	Employees are exhausting. You do all the interviewing, vetting, hiring, training, managing, and performance reviews.	Our editors do it all. We’ve vetted all the writers in our network, and we select and educate the perfect writer for you.
QUALITY	Limited talent. The pool is made up of a few dozen or hundred writers, most of whom are confined to one geographic area.	Endless talent. Our elite network comprises the best writers from across the United States.

WE’RE LESS EXPENSIVE

When you compare Prose to an in-house writer, the cost savings are impressive.

Compare

	In-house Writers	Prose Media
COST	Your in-house costs! The writer needs a salary, health insurance, 401(k), Social Security and Medicare contributions, vacation time, paid holidays, sick time, equipment, office space, perks, and more.	The writer is free. You pay for just the content.
EFFICIENCY	You may have different content needs from week to week. Even with a small or nonexistent workload, you need to continue paying a staff writer, day in and day out.	With our simple, fixed-rate pricing, you pay only for deliverables. When the project is done, the writer is gone (until you need them again).

ONE LESS PERSON TO MANAGE

You have enough to do without managing another employee. Leave the process to Prose. Educating, assigning, scheduling, and paying freelancers — we take care of it all.

Compare

	In-house Writers	Prose Media
EFFORT	A pain in the neck. Managing an employee is an uphill climb. You have to train, schedule, and supervise them. You have to deal with sick days, personal crises, and complaints. Plus, you have to make sure they’re meeting their deadlines.	A piece of cake. We do all the hard work. You relax as the work rolls in — on time and on budget!

GREATER QUALITY, DEPTH, AND RANGE

You might have a superstar writer on staff, but nobody can be an expert on everything.

Even the most well-meaning employee has a small set of capabilities and can -- when pushed beyond them -- deliver inconsistent results. They may shine at writing something short and snappy like a blog post but struggle with researching and crafting writing an insightful, comprehensive white paper.

With Prose, you gain access to a world of experts, each fluent in various areas of expertise and content formats.

Compare

	In-house Writers	Prose Media
BREADTH	All your eggs are in one basket. All you can do is keep your fingers crossed.	1,000 outstanding writers are at your disposal. You’re guaranteed to get the content you need.
VERSATILITY	The average writer has a single writing style. With so many content platforms and so many demographics, you need more flexibility -- and often, multiple voices and viewpoints.	An extensive network. We can produce content in any style and with any viewpoint thanks to our extensive network.
DEPTH	The average in-house writer is familiar with your industry. But what happens when your scope expands and your content needs grow as well?	Carefully vetted writers; a range of expertise. We have writers well-versed in nearly every industry and major topic you could want.
VARIETY	A limited content menu. Even the best in-house writers typically excel at only a few content types.	A feast of content. At Prose, the world is your oyster.

WE EDIT AND PROOFREAD

With an in-house writer, you’re the one who has to edit, proofread, and rewrite.

At Prose, we take care of all this for you. Every piece of content is revised by an in-house editor before delivery, ensuring it meets your needs and will deliver results.

Compare

	In-house Writers	Prose Media
EDITORIAL SUPPORT	You edit, proofread, revise, and more. Every piece of content, every writer’s work needs a second set of eyes. Do you have that time?	You get a talented editor — for free. Your personal editorial account manager carefully edits and proofreads your content before delivering it to you.
BRAND CONSISTENCY	Your in-house writer is consistent. But what about the rest of them? What if you need a staff of writers or need to hire outside help? You’re responsible for aligning many different tones and styles from different writers.	Your personal editor-in-chief brings it all together. Your editor will coordinate and edit all your projects, and make sure that your content sings with the voice of your brand.

GAIN A FRESH PERSPECTIVE

Tunnel vision. Like it or not, it affects all in-house writers.

In-house writers are subject to myriad internal biases, jargon, and ways of thinking.

Prose offers a fresh perspective.

As an objective third party, it’s easier for us to write for your audience. And our focus on the quality of your work is never derailed by internal politics, personalities, or power plays.

Compare

	In-house Writers	Prose Media
OBJECTVITY	One of the gang. The in-house writer knows your brand (sometimes too well). But they may not be objective enough to convincingly deliver your message to outsiders.	A savvy bystander. We totally get your brand, but we can also see it in the eyes of a new customer. We know what it takes to build credibility and make a strong case for your brand.
FOCUS	Too close for comfort. An in-house writer can get swept up in internal power politics. Do you want your writer playing favorites or getting distracted on the job?	A safe distance. At Prose, we’re out of your office, so we can focus 100% on your work and stay objective.

ALWAYS FAST, ALWAYS AVAILABLE

How do you know exactly when you will need a writer? Do you keep one on payroll just in case?

At Prose, great writers are always available. We can start immediately and even tackle multiple projects at the same time. You determine the deadline; we meet it.

Compare

	In-house Writers	Prose Media
AVAILABILITY	It never rains — it pours. Colleagues queue up to get work from your in-house writer. Too often, the writer is booked when you really need them.	We’ve got you covered. Prose has a large network of outstanding, qualified writers. If your favorite one is busy, others are standing by.
MUSCLE	An in-house writer has only two hands. One writer can only produce so much content and scaling up can take time.	We have hundreds of hands. We can scale up your team in record time and ensure multiple projects are moving forward for you.

SCALE WITHOUT STRESS

Think ahead: What happens when your content needs grow? Do you hire new writers?

With Prose, you never have to worry about burdening one writer with too many tasks. You can have as many writers as you need working behind the scenes. But you yourself will never have to work with more than one person — your editor.

Benefit from a scalable editorial team without increasing your workload.

Compare

	In-house Writers	Prose Media
SCALABILITY	Finite production. Want to produce more content and extend your reach? The in-house writer can only do so much—you’ll need to hire more.	The sky’s the limit. We can increase your content production exponentially while keeping your job simple. You’ll only ever work directly with one person — your editor.
COST	Infinite. The bigger your team of writers, the bigger your payroll.	Free. Your editor assembles the perfect team and manages them for you.

GAIN STAFFING FLEXIBILITY

What if your in-house writer doesn’t work out, or a new project calls for a different skill set?

It can cost an enormous amount of time and money to replace someone, not to mention the emotional and legal implications of a firing or layoff.

If you decide you don’t like your Prose writer, just let us know. We’ll find someone else in less than a day, with no disruption to your workflow.

Compare

	In-house Writers	Prose Media
CHOICE	Breaking up is hard to do. If things aren’t working out, you have to start from scratch. But even the worst employee has skills and knowledge that are difficult to replace. Too often, you’ll choose to stick it out — at the expense of your content.	Swipe left or right. If you don’t like your writer, it’s a breeze to find a new one at Prose. In fact, we do it for you. Then we bring them up to speed and train them on need-to-know info about your brand.
FREEDOM	Golden chains. If you want to cut the ties, you’re in for a long, drawn-out process — and it won’t be cheap.	Jump ship anytime. You can stop using Prose at the drop of a hat. You only pay for the content you receive — no subscription or cancellation fees.

WE LEARN YOUR BRAND

Keeping a writer in-house may seem like a safe way to preserve brand knowledge – but it can be just the opposite.

Your writer can leave anytime. What happens when they find another job, decide to go back to grad school, or move to Belize on a whim? In many cases, all that knowledge is lost.

Prose offers a sustainable — even permanent — alternative.

With Prose, the initial learning curve is fast and comes around just once. Our record-keeping systems ensure that we capture and preserve all there is to know about your brand. You never have to go through that process again once you go with us.

Compare

	In-house Writers	Prose Media
CONTINUITY	Drowning from brain drain. It can take a lot of time and money to train a writer, but they can leave anytime.	Stay afloat. If one of our writers leaves, you won’t even notice. Your content will keep coming, without a break.
CONSISTENCY	Brain drain. When your in-house writer leaves, they take all their knowledge with them. You have to reinvent the wheel.	Think tank. We’re a quick study. Once we’ve mastered your brand, we preserve that knowledge. From then on, it’s our job to train new writers, not yours.
CONTENT VARIETY	Writers write the same kind of content for everyone in the industry. Nothing turns off readers and potential customers like boredom and using the same old buzzwords, tired ideas, and worn-out stories are sure to send them to sleep.	Our writers are passionate about your unique story. We create content that captures your special place in the industry, conveys your distinct perspective and gets customers excited to know more.

Compare Prose

When it comes to content marketing,
you have real choices.

The typical freelance marketplace is a lot like the Wild West.

It promises to connect you with an infinite pool of writers, but there’s no guarantee of quality. Anyone can sign up.
You have to wade through oceans of profiles and piles of proposals to find a writer who just might be a good fit.

Even after you've chosen someone, there are risks. Will they deliver?
You may not know until it’s too late. Writers on these platforms are accountable to no one.
If a better gig comes along, they may dump yours. Or the surf’s up, and they’re off to the beach.

Prose is a full-service content solution that saves you time.
No more sifting through profiles, vetting candidates, or assessing “bids.”

Get great work by top writers, reliably and on time. Period.

So what makes us different?

Many of today’s online content writing services are actually high-tech automation platforms.

They say they're choosing the right writer for you from their network of writers —
what they don’t say is that the selection is made by machine.

Think software can find the right writer for your project? Think again.

Prose is not just another software program — we're a full-service editorial solution.
Yes, we’ve created a streamlined platform for your convenience.

But behind the scenes, there’s a team of real people who know your brand by heart.

So what makes us different?

Choosing a content vendor can be stressful and confusing.
It’s even harder now that so many digital, PR, and ad agencies are calling themselves “content marketing agencies.”

How do you choose?

One way is to ask, “Where are these agencies getting their content?”
The answer is (you guessed it): Prose Media.

There’s a reason top agencies partner with us — often confidentially — and white-label our services as their own.
Many of these agencies are familiar with content strategy, but lack expertise in content creation.

Finally, an elite solution that makes sense.

So what makes us different?

With in-house writers earning an average $61k a year in salary alone,
it’s no wonder that more and more marketers are outsourcing their content creation.

Still, you may have doubts. Will outside writers struggle to capture your brand’s voice?
Will quality suffer? Will control of the project be lost?

Prose Media was founded by a former MarCom director to address exactly these concerns.
Clients use us to support in-house teams, keep headcount low, or free up staff for other tasks.

Some ask us to fill in for employees on temporary leave,
or use us to avoid the time and expense of hiring a full-time staff member.

With Prose, your brand can enjoy the benefits and savings of outsourcing,
without the risk, hassle, and guesswork involved in hiring online freelancers.

Whatever your situation, Prose is here to help.

So what makes us different?

Now, let's take on your competitors.

Compare Prose

When it comes to content marketing, you have real choices.

The typical freelance marketplace is a lot like the Wild West.

It promises to connect you with an infinite pool of writers, but there’s no guarantee of quality. Anyone can sign up. You have to wade through oceans of profiles and piles of proposals to find a writer who just might be a good fit.

Even after you've chosen someone, there are risks. Will they deliver? You may not know until it’s too late. Writers on these platforms are accountable to no one. If a better gig comes along, they may dump yours. Or the surf’s up, and they’re off to the beach.

Prose is a full-service content solution that saves you time. No more sifting through profiles, vetting candidates, or assessing “bids.”

Get great work by top writers, reliably and on time. Period.

So what makes us different?

Many of today’s online content writing services are actually high-tech automation platforms.

They say they're choosing the right writer for you from their network of writers — what they don’t say is that the selection is made by machine.

Think software can find the right writer for your project? Think again.

Prose is not just another software program — we're a full-service editorial solution. Yes, we’ve created a streamlined platform for your convenience.

But behind the scenes, there’s a team of real people who know your brand by heart.

So what makes us different?

Choosing a content vendor can be stressful and confusing. It’s even harder now that so many digital, PR, and ad agencies are calling themselves “content marketing agencies.”

How do you choose?

One way is to ask, “Where are these agencies getting their content?” The answer is (you guessed it): Prose Media.

There’s a reason top agencies partner with us — often confidentially — and white-label our services as their own. Many of these agencies are familiar with content strategy, but lack expertise in content creation.

Finally, an elite solution that makes sense.

So what makes us different?

With in-house writers earning an average $61k a year in salary alone, it’s no wonder that more and more marketers are outsourcing their content creation.

Still, you may have doubts. Will outside writers struggle to capture your brand’s voice? Will quality suffer? Will control of the project be lost?

Prose Media was founded by a former MarCom director to address exactly these concerns. Clients use us to support in-house teams, keep headcount low, or free up staff for other tasks.

Some ask us to fill in for employees on temporary leave, or use us to avoid the time and expense of hiring a full-time staff member.

With Prose, your brand can enjoy the benefits and savings of outsourcing, without the risk, hassle, and guesswork involved in hiring online freelancers.

Whatever your situation, Prose is here to help.

So what makes us different?

Now, let's take on your competitors.

When it comes to content marketing,
you have real choices.

It promises to connect you with an infinite pool of writers, but there’s no guarantee of quality. Anyone can sign up.
You have to wade through oceans of profiles and piles of proposals to find a writer who just might be a good fit.

Even after you've chosen someone, there are risks. Will they deliver?
You may not know until it’s too late. Writers on these platforms are accountable to no one.
If a better gig comes along, they may dump yours. Or the surf’s up, and they’re off to the beach.

Prose is a full-service content solution that saves you time.
No more sifting through profiles, vetting candidates, or assessing “bids.”

They say they're choosing the right writer for you from their network of writers —
what they don’t say is that the selection is made by machine.

Prose is not just another software program — we're a full-service editorial solution.
Yes, we’ve created a streamlined platform for your convenience.

Choosing a content vendor can be stressful and confusing.
It’s even harder now that so many digital, PR, and ad agencies are calling themselves “content marketing agencies.”

One way is to ask, “Where are these agencies getting their content?”
The answer is (you guessed it): Prose Media.

There’s a reason top agencies partner with us — often confidentially — and white-label our services as their own.
Many of these agencies are familiar with content strategy, but lack expertise in content creation.

With in-house writers earning an average $61k a year in salary alone,
it’s no wonder that more and more marketers are outsourcing their content creation.

Still, you may have doubts. Will outside writers struggle to capture your brand’s voice?
Will quality suffer? Will control of the project be lost?

Prose Media was founded by a former MarCom director to address exactly these concerns.
Clients use us to support in-house teams, keep headcount low, or free up staff for other tasks.

Some ask us to fill in for employees on temporary leave,
or use us to avoid the time and expense of hiring a full-time staff member.

With Prose, your brand can enjoy the benefits and savings of outsourcing,
without the risk, hassle, and guesswork involved in hiring online freelancers.